Creating a business plan is a crucial step for any entrepreneur looking to attract investors or secure funding. Among its most essential components is the Business Opportunity Page. This section is where you communicate the potential of your business and demonstrate how your venture is uniquely positioned to capitalize on that opportunity. In this guide, we’ll walk you through the process of crafting a compelling business plan business opportunity page, ensuring that it resonates with investors and positions your startup for success.
\n\n\n\nThe business plan business opportunity page is more than just a summary of your product or service—it’s a strategic outline of the market potential, the problem your business solves, and the unique advantages that set your company apart from competitors. It must convincingly answer why your business is worth the investment, focusing on market needs, target customers, and the impact of your solution.
\n\n\n\nThe primary goal is to convince potential investors that your business has a real chance to succeed in the market. It should identify the problem your business solves, the market size, and the specific opportunity your business is capitalizing on. Investors need to see that your business is addressing a significant need and has the potential for substantial growth.
\n\n\n\nA successful business plan opportunity section starts with a deep market understanding. Begin by identifying the specific problem your business addresses. Quantify this problem with data and statistics that highlight its significance. For example, if you’re targeting a niche market, provide details on the size of that market, the growth rate, and the current gaps that your business aims to fill. Demonstrating a thorough understanding of the market validates the need for your solution and shows investors that there’s a viable opportunity to capture.
\n\n\n\nNext, clearly define your target customers. This involves creating detailed customer profiles that describe the demographics, behaviors, and pain points of your ideal clients. The more specific you are, the better investors will understand your market approach. Explain how your product or service meets the needs of these customers more effectively than existing solutions. This section should also touch on customer acquisition strategies and any market research that supports your target market assumptions.
\n\n\n\nYour business opportunity page must convey what makes your business stand out. This is where you introduce your unique value proposition—the distinct benefit your product or service offers that no competitor can match. Whether it’s a patented technology, an innovative service model, or superior customer support, this part of the business plan should make it clear why customers will choose your product over others. A compelling value proposition is crucial for convincing investors that your business has a competitive edge.
\n\n\n\nInvestors are more likely to support a business when they can visualize how it will succeed. Including use cases or real-world applications of your product or service helps bring your business concept to life. Describe scenarios where your product solves a critical problem or improves customer efficiency. These examples should be relatable and easy to understand, helping investors connect with the potential impact of your business.
\n\n\n\nIf your business has already gained some market traction, this is the place to showcase it. Include metrics such as early sales, user engagement, or partnerships that prove your business is gaining momentum. Even if you’re in the early stages, discuss the strategies you plan to implement to achieve market traction. It should also outline your growth strategy, detailing how you plan to scale the business and capture a larger market share.
\n\n\n\nFinally, your business opportunity page should outline your vision for future growth. Investors are interested in businesses with scalable models that can grow rapidly and sustainably. Detail the steps you will take to expand your business, enter new markets, or introduce new products. It should also address potential challenges and how you plan to overcome them, demonstrating a realistic and well-thought-out plan for scaling your business.
\n\n\n\nThe business opportunity section of your business plan is a critical component that can make or break your chances of securing investment. By clearly defining the market need, articulating your unique value proposition, and demonstrating a solid growth plan, you can create a compelling narrative that attracts investors and sets your business on the path to success.
\n\n\n\nCrafting a powerful business opportunity page is just one step in developing a comprehensive business plan. Modeliks provides the tools and guidance you need to create a successful business plan, compelling pitch deck, detailed financial plans, and professional reports that resonate with investors. Start building your business plan today with Modeliks and take the next step towards securing the funding your business deserves. Sign up now for a free trial!
\n","slug":"business-plan-business-opportunity","date":"2024-09-10T12:50:36","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"}]},"mainCategory":{"mainCategory":["business-plans"],"videoHeader":null},"tags":{"nodes":[{"name":"business planning"}]},"featuredImage":{"node":{"id":"cG9zdDoyODI0","sourceUrl":"/images/cms/Modeliks-1.jpg","altText":"Modeliks Guide on creating an effective Business Plan Business Opportunity Page to engage investors."}},"seo":{"metaDesc":"Discover how to craft a compelling Business Plan Business Opportunity Page to attract investors and secure funding for your startup."},"modified":"2024-09-10T12:50:37","related":[{"id":"cG9zdDoxMjA4NQ==","title":"Driver-Based Financial Planning for Restaurants: Why Table-Turns Matter","content":"\nRunning a restaurant is one of the most rewarding and most challenging businesses out there. Dining rooms fill up every weekend, but behind the scenes, operators fight to control costs, forecast demand, and protect razor-thin margins.
\n\n\n\nAccording to industry benchmarks, average restaurant net profit margins range from just 3% to 6% for full-service establishments, while quick-service restaurants may perform slightly better. Small improvements in efficiency or revenue drivers can be the difference between struggling and thriving.
\n\n\n\nThat’s why driver-based financial planning is becoming essential for restaurant owners, accountants, and consultants. Instead of relying on static spreadsheets or simple revenue projections, it ties operational drivers directly to financial outcomes — giving decision-makers more clarity and control.
\n\n\n\nDriver-based planning connects the key operational levers of your restaurant (the “drivers”) with your financial statements and forecasts.
\n\n\n\nInstead of saying “we’ll grow revenue by 10%”, you ask:
\n\n\n\nBy building financial models around these real-world inputs, you create forecasts that are more accurate, more dynamic, and easier to explain.
\n\n\n\nTable-turns measure how many times a table is occupied during a meal service.
\n\n\n\n👉 Increasing table-turns by even 0.2 per service can significantly lift revenue without adding more seats.
\n\n\n\nYour average check is simply:
Total revenue ÷ Number of covers served
Upselling, smart menu engineering, and bundles can lift check size by 10–15% – directly boosting top-line revenue.
\n\n\n\nFood costs typically range between 25%–35% of revenue depending on concept. Tracking recipe yields, supplier prices, and waste levels helps protect gross margins. Even a 1–2% reduction in waste can translate into meaningful profit improvements.
\n\n\n\nLabor is often the single largest controllable cost in restaurants – commonly 25%-35% of revenue. By modeling staffing against expected covers and dayparts, owners can avoid overstaffing during quiet hours and understaffing during peak times.
\n\n\n\nWhen restaurants model table-turns, average check size, food cost %, and labor as part of their financial forecasts, they get:
\n\n\n\nExample:
A small 80-seat restaurant increases average check size by 5% (from $25 to $26.25) and improves table-turns from 3.0 to 3.2 per service. Combined, that’s nearly a 10% uplift in revenue without expanding staff or space.
Traditionally, building driver-based models requires complex spreadsheets and formulas. With Modeliks, restaurant owners and their advisors can:
\n\n\n\nModeliks removes spreadsheet chaos and helps restaurants move from guessing to planning.
\n\n\n\nRestaurants don’t live and die by revenue – they succeed or fail based on their drivers. By planning around table-turns, check size, food cost, and labor utilization, operators can make confident decisions and unlock profitability.
\n\n\n\nWith the right tools, each restaurant owner can turn complex financial planning into an actionable framework.
\n\n\n\n👉 Want to see how driver-based planning works in practice?
Start your 15-day free trial, choose a plan, or contact us on: contact@modeliks.com for a demo session.
Enjoy Modeliks! We know we are!
\n\n\n\nAuthor:
Modeliks Team
The accounting profession is shifting. Compliance and bookkeeping remain essential, but today’s clients expect more. They want guidance on how to run their business smarter, manage cash flow, and plan for the future.
\n\n\n\nAccording to a CPA.com survey:
\n\n\n\nThis means the demand is already there. The opportunity for accounting firms is clear: move beyond bookkeeping into high-margin advisory services.
\n\n\n\nFor most small and mid-sized firms, the hesitation is simple:
❌ Limited staff time
❌ No standardized tools for forecasting & reporting
❌ Concern about overcomplicating workflows
The good news? Advisory can be delivered at scale, without adding headcount or creating inefficiencies — if you have the right system.
\n\n\n\nModeliks helps accountants transform their existing relationships into advisory partnerships by automating the heavy lifting.
\n\n\n\nHere’s how it works in practice:
\n\n\n\n1️⃣ Connect QuickBooks in Minutes
Sync client actuals directly — no messy spreadsheets or manual imports.
2️⃣ Build Budgets & Automated Financials
Instantly generate a forward-looking P&L, Balance Sheet, and Cash Flow statement, tailored to each client.
3️⃣ Deliver Dashboards & Variance Analysis
Clients see Actual vs. Plan vs. Previous Periods. You provide insight into why numbers moved — without building reports from scratch each month.
Firms using Modeliks see:
✅ New revenue streams by offering planning & reporting as premium packages
✅ Higher client retention thanks to consistent value beyond compliance
✅ No extra headcount required, since processes are automated
✅ Improved positioning as trusted advisors, not just bookkeepers
As one accountant put it:
\n\n\n\n\n\n\n\n\n“Our clients can now make confident decisions. For us it’s a game-changer — we finally sell insight, not just compliance.”
\n
Client expectations are rising. Competitors are moving into advisory. Technology makes it easier than ever to scale.
\n\n\n\nIf you’re an accountant or firm owner, now is the time to position your practice for the next decade. Advisory services are not just an add-on — they’re the future of accounting.
\n\n\n\n📽️ Watch the full video playbook here: https://www.youtube.com/watch?v=UlQEwnWOdKQ.
🌐 Explore how Modeliks can help you launch advisory services in under an hour -> HERE.
📩 Or reach out to us directly to explore how Modeliks can be tailored for your firm.
\n\n\n\nEnjoy Modeliks! We know we are!
\n\n\n\nAuthor:
Modeliks Team
Running a professional services business is demanding. Whether you’re a founder, consultant, accountant, or finance leader, the challenges are similar:
\n\n\n\nThe truth? Many services firms outgrow spreadsheets faster than they realize. A project-based business requires a planning and reporting framework that adapts as you grow – not one that breaks every time a new client, project, or team member comes onboard.
\n\n\n\nThat’s where having a structured financial planning and reporting system becomes a game-changer.
\n\n\n\nThis strategic framework is designed for:
\n\n\n\nIf you run a project-based business, use timesheets, or manage multiple clients, this playbook is for you.
\n\n\n\nProfessional services firms often face profitability challenges because margins are tied to capacity, efficiency, and client mix. Here’s where the right planning approach makes a difference:
\n\n\n\nEach project has its own revenue, costs, and resources. Without project-level visibility, it’s impossible to know which work is actually profitable.
\n\n\n\nIt’s not enough to create a yearly budget. Monthly actuals vs. plan reporting helps you quickly see where projects are off track and adjust before problems snowball.
\n\n\n\nWhat happens if a big client leaves? Or if you add two more consultants next quarter? Scenario planning gives you the confidence to make tough decisions with numbers to back them up.
\n\n\n\nEmployee utilization is the heartbeat of a services firm. By linking financial forecasts to billable hours, staffing, and client demand, you can identify bottlenecks and prevent costly underutilization.
\n\n\n\nAt Modeliks, we’ve built a platform that turns these best practices into a structured, repeatable process.
\n\n\n\nWith Modeliks, you can:
\n\n\n\nMost firms wait until they have 100+ employees to rethink planning. But the truth is, dimensional planning and reporting matters at 20 employees, as much as at 200.
\n\n\n\nThe earlier you set up a scalable framework, the faster you can:
\n\n\n\nGrowing a professional services business isn’t just about winning more clients — it’s about building a system that lets you manage projects, measure performance, and grow profitably.
\n\n\n\nThat’s what this playbook is about — and why we built Modeliks.
\n\n\n\n👉 If you want to see how Modeliks can help you manage and grow your services firm, watch the full video walkthrough here.
\n\n\n\n📩 Or reach out to us directly to explore how Modeliks can be tailored for your firm.
\n\n\n\nEnjoy Modeliks! We know we are!
\n\n\n\nAuthor:
Modeliks Team