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Understanding the distinction between a business plan vs a business proposal is vital for entrepreneurs and business owners. While both documents are fundamental to the lifecycle of a business, their purposes, structures, and target audiences differ significantly. This article clarifies these differences and outlines their unique components.

\n\n\n\n

Defining the Differences: Business Plan vs. Business Proposal

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A business plan is a comprehensive document that outlines a business’s strategic direction and future plans. It serves as a roadmap, detailing the vision, operational strategies, and financial forecasts to guide internal management and attract investors. Conversely, a business proposal is a targeted pitch to secure a specific project or relationship. It focuses on convincing a particular client or partner of the business’s capability to solve a specific problem or to deliver a proposed project.

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Components and Structure

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Business Plan Details

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A typical business plan includes several key components:

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Learn how to create a professional business plan that sets your company up for success in our article “Business Plan: Write one like a pro”.

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Business Proposal Breakdown

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The structure of a business proposal often includes:

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Understanding the Audience

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Business Plan Audience

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The primary audience for a business plan includes internal stakeholders, investors, and financial institutions. It aims to provide a detailed and factual representation of the business’s potential and strategic plans for growth.

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Business Proposal Audience

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Business proposals are directed at potential clients or partners. The focus is external, aiming to establish a contractual relationship based on the specific needs and problems of the recipient.

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Variety in Types

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Types of Business Plans

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    \n
  1. Startup Plans: For new businesses seeking initial guidance and funding.
  2. \n\n\n\n
  3. Strategic Plans: Focus on the long-term vision and objectives.
  4. \n\n\n\n
  5. Operational Plans: Detailed, day-to-day plans for running the business.
  6. \n
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Types of Business Proposals

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Which Comes First?

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Determining whether a business plan or a business proposal should be created first depends largely on your immediate business needs. Generally, a business plan should be crafted first as it establishes a comprehensive foundation for your business’s structure, goals, and strategies. This document is crucial for internal clarity and securing initial funding, which is essential before reaching out to potential clients or partners.

\n\n\n\n

Once your business plan is in place, you can focus on specific opportunities for growth and collaboration, which is where the business proposal comes into play. A business proposal is typically crafted in response to a specific opportunity, aiming to adapt the strategic insights from your business plan to meet the needs and solve the problems of a potential client or partner.

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Leveraging Your Business Plan in Proposals

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Having a robust business plan in place first guides your business’s strategic direction and strengthens your business proposals. It allows you to pull relevant information from a well-thought-out business plan to create tailored proposals that directly address the needs and challenges of prospective clients. This sequence ensures that your proposals are backed by a solid business strategy, enhancing credibility and the likelihood of securing contracts.

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Best Practices in Proposal and Planning

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Creating effective business plans and proposals involves clarity, thorough market research, well-defined objectives, and a persuasive presentation. Both documents should be visually appealing and align with the professional tone of the business. Utilizing tools like Modeliks can significantly streamline the process, offering templates and interactive elements to enhance the professionalism and effectiveness of your documents.

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Modeliks provides cutting-edge tools that assist in crafting detailed documents. With features designed to simplify the creation process, enhance the layout, and present data interactively, Modeliks helps businesses present their cases persuasively.

\n\n\n\n

Ready to take your business to the next level? Start with Modeliks today. Enhance the quality of your business plans and proposals with our robust suite of tools designed to deliver precision and professionalism. Sign up for Modeliks and revolutionize how you present your business strategies.

\n","slug":"business-plan-vs-business-proposal","date":"2024-06-10T09:29:48","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"}]},"mainCategory":{"mainCategory":["business-plans"],"videoHeader":null},"tags":{"nodes":[{"name":"business planning"}]},"featuredImage":{"node":{"id":"cG9zdDoyMzQz","sourceUrl":"/images/cms/Business-plan-vs-business-proposal.jpg","altText":"Modeliks Guide: Understanding business plan vs business proposal differences."}},"seo":{"metaDesc":"Discover the key differences between a business plan vs a business proposal, and how each serves unique business needs. Free Trial Available."},"modified":"2024-06-10T09:29:48","related":[{"id":"cG9zdDoxMjA4NQ==","title":"Driver-Based Financial Planning for Restaurants: Why Table-Turns Matter","content":"\n

Why Restaurant Profit Margins Are So Tight?

\n\n\n\n

Running a restaurant is one of the most rewarding and most challenging businesses out there. Dining rooms fill up every weekend, but behind the scenes, operators fight to control costs, forecast demand, and protect razor-thin margins.

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According to industry benchmarks, average restaurant net profit margins range from just 3% to 6% for full-service establishments, while quick-service restaurants may perform slightly better. Small improvements in efficiency or revenue drivers can be the difference between struggling and thriving.

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That’s why driver-based financial planning is becoming essential for restaurant owners, accountants, and consultants. Instead of relying on static spreadsheets or simple revenue projections, it ties operational drivers directly to financial outcomes — giving decision-makers more clarity and control.

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What Is Driver-Based Planning?

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Driver-based planning connects the key operational levers of your restaurant (the “drivers”) with your financial statements and forecasts.

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Instead of saying “we’ll grow revenue by 10%”, you ask:

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By building financial models around these real-world inputs, you create forecasts that are more accurate, more dynamic, and easier to explain.

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Key Drivers Every Restaurant Should Track

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1. Table-Turns

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Table-turns measure how many times a table is occupied during a meal service.

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👉 Increasing table-turns by even 0.2 per service can significantly lift revenue without adding more seats.

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2. Average Check Size

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Your average check is simply:
Total revenue ÷ Number of covers served

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Upselling, smart menu engineering, and bundles can lift check size by 10–15% – directly boosting top-line revenue.

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3. Food Cost % and Waste Control

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Food costs typically range between 25%–35% of revenue depending on concept. Tracking recipe yields, supplier prices, and waste levels helps protect gross margins. Even a 1–2% reduction in waste can translate into meaningful profit improvements.

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4. Labor Costs and Utilization

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Labor is often the single largest controllable cost in restaurants – commonly 25%-35% of revenue. By modeling staffing against expected covers and dayparts, owners can avoid overstaffing during quiet hours and understaffing during peak times.

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Why Driver-Based Planning Matters

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When restaurants model table-turns, average check size, food cost %, and labor as part of their financial forecasts, they get:

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Example:
A small 80-seat restaurant increases average check size by 5% (from $25 to $26.25) and improves table-turns from 3.0 to 3.2 per service. Combined, that’s nearly a 10% uplift in revenue without expanding staff or space.

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How Modeliks Helps Restaurants

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Traditionally, building driver-based models requires complex spreadsheets and formulas. With Modeliks, restaurant owners and their advisors can:

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Modeliks removes spreadsheet chaos and helps restaurants move from guessing to planning.

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Conclusion

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Restaurants don’t live and die by revenue – they succeed or fail based on their drivers. By planning around table-turns, check size, food cost, and labor utilization, operators can make confident decisions and unlock profitability.

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With the right tools, each restaurant owner can turn complex financial planning into an actionable framework.

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👉 Want to see how driver-based planning works in practice?
Start your 15-day free trial, choose a plan, or contact us on: contact@modeliks.com for a demo session.

\n\n\n\n

Enjoy Modeliks! We know we are!

\n\n\n\n

Author:
Modeliks Team

\n","slug":"driver-based-financial-planning-restaurants","date":"2025-09-29T08:31:17","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"},{"id":"dGVybToxNA==","name":"Financial Forecast"},{"id":"dGVybTozNQ==","name":"News"},{"id":"dGVybTozNA==","name":"Partners"},{"id":"dGVybToxMg==","name":"Pitch Decks"},{"id":"dGVybToxMw==","name":"Reports & Dashboards"}]},"mainCategory":{"mainCategory":["financial-forecast"],"videoHeader":null},"tags":{"nodes":[{"name":"budgeting and forecasting"},{"name":"business planning"},{"name":"Financial analysis"},{"name":"financial forecasting"},{"name":"financial modeling"},{"name":"financial planning"},{"name":"financial reporting"},{"name":"market analysis"},{"name":"modeliks"},{"name":"quickbooks"}]},"featuredImage":{"node":{"id":"cG9zdDoxMjA4Ng==","sourceUrl":"/images/cms/getty-images-q14onzK8wEg-unsplash.jpg","altText":"Driver-based financial planning for restaurants"}},"seo":{"metaDesc":"Discover how driver-based financial planning helps restaurants boost profitability. Learn why table-turns, average check size, food cost, and labor planning matter."},"modified":"2025-09-29T08:31:20","related":null},{"id":"cG9zdDoxMTU0MQ==","title":"How Accountants Can Offer High-Margin Advisory Services","content":"\n

Why Advisory Services Matter for Accounting Firms

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The accounting profession is shifting. Compliance and bookkeeping remain essential, but today’s clients expect more. They want guidance on how to run their business smarter, manage cash flow, and plan for the future.

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According to a CPA.com survey:

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This means the demand is already there. The opportunity for accounting firms is clear: move beyond bookkeeping into high-margin advisory services.

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The Challenge: Scaling Advisory Without Burning Out

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For most small and mid-sized firms, the hesitation is simple:
❌ Limited staff time
❌ No standardized tools for forecasting & reporting
❌ Concern about overcomplicating workflows

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The good news? Advisory can be delivered at scale, without adding headcount or creating inefficiencies — if you have the right system.

\n\n\n\n
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The Solution: Modeliks for Advisory Services

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Modeliks helps accountants transform their existing relationships into advisory partnerships by automating the heavy lifting.

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Here’s how it works in practice:

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1️⃣ Connect QuickBooks in Minutes
Sync client actuals directly — no messy spreadsheets or manual imports.

\n\n\n\n

2️⃣ Build Budgets & Automated Financials
Instantly generate a forward-looking P&L, Balance Sheet, and Cash Flow statement, tailored to each client.

\n\n\n\n

3️⃣ Deliver Dashboards & Variance Analysis
Clients see Actual vs. Plan vs. Previous Periods. You provide insight into why numbers moved — without building reports from scratch each month.

\n\n\n\n
\n\n\n\n

The Impact for Accounting Firms

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Firms using Modeliks see:
New revenue streams by offering planning & reporting as premium packages
Higher client retention thanks to consistent value beyond compliance
No extra headcount required, since processes are automated
Improved positioning as trusted advisors, not just bookkeepers

\n\n\n\n

As one accountant put it:

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\n

“Our clients can now make confident decisions. For us it’s a game-changer — we finally sell insight, not just compliance.”

\n
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Why Now Is the Time

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Client expectations are rising. Competitors are moving into advisory. Technology makes it easier than ever to scale.

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If you’re an accountant or firm owner, now is the time to position your practice for the next decade. Advisory services are not just an add-on — they’re the future of accounting.

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\n\n\n\n

Next Steps

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📽️ Watch the full video playbook here: https://www.youtube.com/watch?v=UlQEwnWOdKQ.
🌐 Explore how Modeliks can help you launch advisory services in under an hour -> HERE.

\n\n\n\n

📩 Or reach out to us directly to explore how Modeliks can be tailored for your firm.

\n\n\n\n

Enjoy Modeliks! We know we are!

\n\n\n\n

Author:
Modeliks Team

\n","slug":"high-margin-advisory-services-accountants","date":"2025-09-02T08:30:06","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"},{"id":"dGVybToxNA==","name":"Financial Forecast"},{"id":"dGVybTozNQ==","name":"News"},{"id":"dGVybTozNA==","name":"Partners"},{"id":"dGVybToxMg==","name":"Pitch Decks"},{"id":"dGVybToxMw==","name":"Reports & Dashboards"}]},"mainCategory":{"mainCategory":["financial-forecast"],"videoHeader":"https://www.youtube.com/watch?v=UlQEwnWOdKQ"},"tags":{"nodes":[{"name":"accounting advisory services growth"},{"name":"budgeting and forecasting"},{"name":"business planning"},{"name":"consulting firm profitability strategies"},{"name":"Financial analysis"},{"name":"financial forecasting"},{"name":"financial modeling"},{"name":"financial planning"},{"name":"financial planning for professional services firms"},{"name":"financial reporting"}]},"featuredImage":{"node":{"id":"cG9zdDoxMTU0Mg==","sourceUrl":"/images/cms/Screenshot-2025-09-02-at-10.27.59.png","altText":"How to offer Advisory Services at High Margin?"}},"seo":{"metaDesc":"Learn how accounting firms can add high-margin advisory services without extra headcount. Discover how Modeliks helps accountants deliver financial planning, reporting, and dashboards that clients will pay more for."},"modified":"2025-09-02T08:30:10","related":null},{"id":"cG9zdDoxMTQ4Mw==","title":"How to Manage & Grow Your Professional Services Business: A Strategic Playbook","content":"\n

Running a professional services business is demanding. Whether you’re a founder, consultant, accountant, or finance leader, the challenges are similar:

\n\n\n\n\n\n\n\n

The truth? Many services firms outgrow spreadsheets faster than they realize. A project-based business requires a planning and reporting framework that adapts as you grow – not one that breaks every time a new client, project, or team member comes onboard.

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That’s where having a structured financial planning and reporting system becomes a game-changer.

\n\n\n\n
\n\n\n\n

Who is This Playbook For?

\n\n\n\n

This strategic framework is designed for:

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If you run a project-based business, use timesheets, or manage multiple clients, this playbook is for you.

\n\n\n\n
\n\n\n\n

How to Grow Profitability in Professional Services

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Professional services firms often face profitability challenges because margins are tied to capacity, efficiency, and client mix. Here’s where the right planning approach makes a difference:

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1. Plan by Project (Not Just Company-Level)

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Each project has its own revenue, costs, and resources. Without project-level visibility, it’s impossible to know which work is actually profitable.

\n\n\n\n

2. Track Actuals vs. Plan

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It’s not enough to create a yearly budget. Monthly actuals vs. plan reporting helps you quickly see where projects are off track and adjust before problems snowball.

\n\n\n\n

3. Build Scenarios

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What happens if a big client leaves? Or if you add two more consultants next quarter? Scenario planning gives you the confidence to make tough decisions with numbers to back them up.

\n\n\n\n

4. Monitor Utilization & Capacity

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Employee utilization is the heartbeat of a services firm. By linking financial forecasts to billable hours, staffing, and client demand, you can identify bottlenecks and prevent costly underutilization.

\n\n\n\n
\n\n\n\n

How Modeliks Helps

\n\n\n\n

At Modeliks, we’ve built a platform that turns these best practices into a structured, repeatable process.

\n\n\n\n

With Modeliks, you can:

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\n\n\n\n

Why This Matters Now

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Most firms wait until they have 100+ employees to rethink planning. But the truth is, dimensional planning and reporting matters at 20 employees, as much as at 200.

\n\n\n\n

The earlier you set up a scalable framework, the faster you can:

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\n\n\n\n

Key Takeaway

\n\n\n\n

Growing a professional services business isn’t just about winning more clients — it’s about building a system that lets you manage projects, measure performance, and grow profitably.

\n\n\n\n

That’s what this playbook is about — and why we built Modeliks.

\n\n\n\n

👉 If you want to see how Modeliks can help you manage and grow your services firm, watch the full video walkthrough here.

\n\n\n\n

📩 Or reach out to us directly to explore how Modeliks can be tailored for your firm.

\n\n\n\n

Enjoy Modeliks! We know we are!

\n\n\n\n

Author:
Modeliks Team

\n","slug":"financial-planning-for-professional-services","date":"2025-09-01T11:47:08","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"},{"id":"dGVybToxNA==","name":"Financial Forecast"},{"id":"dGVybTozNQ==","name":"News"},{"id":"dGVybTozNA==","name":"Partners"},{"id":"dGVybToxMg==","name":"Pitch Decks"},{"id":"dGVybToxMw==","name":"Reports & Dashboards"}]},"mainCategory":{"mainCategory":["financial-forecast"],"videoHeader":"https://www.youtube.com/watch?v=E87pBDPZzPc"},"tags":{"nodes":[{"name":"accounting advisory services growth"},{"name":"budgeting and forecasting"},{"name":"business planning"},{"name":"consulting firm profitability strategies"},{"name":"Financial analysis"},{"name":"financial forecasting"},{"name":"financial modeling"},{"name":"financial planning"},{"name":"financial planning for professional services firms"},{"name":"financial reporting"}]},"featuredImage":{"node":{"id":"cG9zdDoxMTQ4NA==","sourceUrl":"/images/cms/Screenshot-2025-09-01-at-13.39.02.png","altText":"Financial planning for professional services"}},"seo":{"metaDesc":"Discover how to manage and grow your professional services firm with project-based financial planning, reporting, and forecasting strategies."},"modified":"2025-09-01T11:47:11","related":null}]}2:["$","$L8",null,{"post":"$9"}] 7:[["$","meta","0",{"name":"viewport","content":"width=device-width, initial-scale=1"}],["$","meta","1",{"charSet":"utf-8"}],["$","title","2",{"children":"Modeliks | Business Plan vs. Business Proposal: What Is The Difference?"}],["$","meta","3",{"name":"description","content":"Discover the key differences between a business plan vs a business proposal, and how each serves unique business needs. Free Trial Available."}],["$","link","4",{"rel":"canonical","href":"https://www.modeliks.com/resources/business-plans/business-plan-vs-business-proposal"}],["$","meta","5",{"property":"og:title","content":"Modeliks | Business Plan vs. Business Proposal: What Is The Difference?"}],["$","meta","6",{"property":"og:description","content":"Discover the key differences between a business plan vs a business proposal, and how each serves unique business needs. Free Trial Available."}],["$","meta","7",{"property":"og:url","content":"https://www.modeliks.com/resources/business-plans/business-plan-vs-business-proposal"}],["$","meta","8",{"property":"og:site_name","content":"Modeliks"}],["$","meta","9",{"property":"og:locale","content":"en_US"}],["$","meta","10",{"property":"og:type","content":"article"}],["$","meta","11",{"name":"twitter:card","content":"summary"}],["$","meta","12",{"name":"twitter:title","content":"Modeliks | Business Plan vs. Business Proposal: What Is The Difference?"}],["$","meta","13",{"name":"twitter:description","content":"Discover the key differences between a business plan vs a business proposal, and how each serves unique business needs. Free Trial Available."}],["$","link","14",{"rel":"icon","href":"/favicon.ico","type":"image/x-icon","sizes":"16x16"}]] 1:null