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Understanding the financial health of a business involves analyzing various profit metrics, each providing unique insights into different stages of the company’s earnings and expenses. Among the most important metrics are gross profit, operating profit, and net income. Each provides unique insights into different aspects of a company’s profitability. In this article, we will explore the differences between these three financial measures, their importance, and how to calculate them. By the end, you’ll have a clearer understanding of the difference between gross, operating, and net profit and how to use these metrics to assess a business’s financial performance.

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Accurately measuring and understanding profit is crucial for making informed business decisions. Entrepreneurs, investors, and financial analysts use these metrics to gauge a company’s efficiency and overall financial performance.

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Gross Profit

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A company’s gross profit represents earnings after subtracting the cost of goods sold (COGS) from its total revenue. This metric focuses solely on the direct costs associated with the production of goods or services.

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Formula: Gross Profit = Total Revenue − COGS

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Gross profit provides insight into a company’s efficiency in managing its production processes. It excludes overhead costs such as rent, utilities, and administrative expenses. For instance, if a company’s total revenue is $1,000,000 and its COGS is $600,000, the gross profit would be $400,000.

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This metric helps businesses understand the direct profitability of their products or services, allowing them to assess whether production costs align with revenue. It’s a critical measure for pricing strategies and production efficiency.

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Operating Profit

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Operating profit, also known as operating income or earnings before interest and taxes (EBIT), is derived from gross profit by subtracting all operating expenses. These expenses include administrative and selling costs but exclude interest and taxes.

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Formula: Operating Profit = Gross Profit − Operating Expenses

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Operating profit provides a clearer picture of a company’s profitability from its core business operations. It includes costs related to overhead, such as salaries, rent, and utilities, offering a more comprehensive view of operational efficiency. For example, if the gross profit is $400,000 and operating expenses amount to $200,000, the operating profit would be $200,000.

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This metric is crucial for evaluating how well a company manages its operational costs relative to its revenue. It helps assess the efficiency of core business activities, excluding external financial influences like taxes and interest payments.

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Net Income

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Net income, also referred to as net profit or the bottom line, includes all revenues and expenses, providing the most comprehensive measure of profitability. It is calculated by subtracting all expenses, including operating expenses, interest, taxes, and any other costs, from total revenue.

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Formula: Net Income = Total Revenue − Total Expenses

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Net income reflects a company’s overall profitability after accounting for all financial activities. For example, if a company’s total revenue is $1,000,000, total operating expenses are $200,000, interest expenses are $50,000, and taxes are $100,000, the net income would be $650,000 ($1,000,000 – $200,000 – $50,000 – $100,000).

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This is the most critical metric for investors and stakeholders, as it shows the company’s ability to generate profit after all expenses. It indicates the business’s overall financial health and sustainability, helping make investment and strategic decisions.

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Key Differences Between Gross, Operating, and Net Profit

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Levels of Expenses Considered

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Gross profit considers only the direct costs of production, operating profit includes additional operating expenses, and net income accounts for all expenses, including taxes and interest.

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Insight into Business Operations

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Gross profit provides a narrow view focused on production efficiency, operating profit offers a broader perspective on operational efficiency, and net income presents the business’s overall financial health.

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Use in Decision-Making

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Each metric serves different purposes: gross profit helps in pricing and production decisions, operating profit aids in managing operational efficiency, and net income is crucial for overall financial planning and investment decisions.

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Understanding the difference between gross profit, operating profit, and net income is essential for comprehensive financial analysis and effective decision-making. Each metric offers unique insights into different aspects of a company’s profitability and efficiency, enabling businesses to make informed strategic choices.

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Practical Applications

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Monitoring Financial Health

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Regularly monitoring these three metrics helps business owners and managers identify strengths and weaknesses in their financial operations. For instance, a high gross profit but low net income might indicate excessive operating expenses or high-interest costs.

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Investor Insights

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Investors use these metrics to evaluate a company’s profitability and growth potential. Gross and operating profits are crucial for understanding core business performance, while net income is essential for assessing overall financial health.

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Why Monitoring These Metrics Matters for Startups

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Monitoring gross profit, operating income, and net income is vital for startups to ensure financial stability and growth. These metrics help in:

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Ready to dive deeper into your business’s financial health? Try Modeliks today and access our advanced financial planning tools to help you make data-driven decisions. Sign up for a free trial and take the first step towards optimizing your business’s profitability.

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By optimizing the understanding and application of these key financial metrics, you can enhance your business strategy and ensure sustained growth and profitability. Explore our article “What Is Product Market Fit & How to Determine It?” for more insights on business financial management and strategic planning.

\n","slug":"difference-between-gross-operating-and-net-profit","date":"2024-06-24T12:52:01","categories":{"nodes":[{"id":"dGVybToxNA==","name":"Financial Forecast"}]},"mainCategory":{"mainCategory":["business-plans"],"videoHeader":null},"tags":{"nodes":[{"name":"financial reporting"}]},"featuredImage":{"node":{"id":"cG9zdDoyNDEw","sourceUrl":"/images/cms/What-Is-the-Difference-Between-Gross-Profit-Operating-Profit-and-Net-Income.jpg","altText":"Modeliks Guide: Differences between gross profit, operating profit, and net income, explained with examples."}},"seo":{"metaDesc":"Understand the difference between gross profit, operating profit, and net income with clear formulas & examples. Optimize your business!"},"modified":"2024-06-24T12:52:02","related":[{"id":"cG9zdDoxMTU0MQ==","title":"How Accountants Can Offer High-Margin Advisory Services","content":"\n

Why Advisory Services Matter for Accounting Firms

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The accounting profession is shifting. Compliance and bookkeeping remain essential, but today’s clients expect more. They want guidance on how to run their business smarter, manage cash flow, and plan for the future.

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According to a CPA.com survey:

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This means the demand is already there. The opportunity for accounting firms is clear: move beyond bookkeeping into high-margin advisory services.

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The Challenge: Scaling Advisory Without Burning Out

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For most small and mid-sized firms, the hesitation is simple:
❌ Limited staff time
❌ No standardized tools for forecasting & reporting
❌ Concern about overcomplicating workflows

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The good news? Advisory can be delivered at scale, without adding headcount or creating inefficiencies — if you have the right system.

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The Solution: Modeliks for Advisory Services

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Modeliks helps accountants transform their existing relationships into advisory partnerships by automating the heavy lifting.

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Here’s how it works in practice:

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1️⃣ Connect QuickBooks in Minutes
Sync client actuals directly — no messy spreadsheets or manual imports.

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2️⃣ Build Budgets & Automated Financials
Instantly generate a forward-looking P&L, Balance Sheet, and Cash Flow statement, tailored to each client.

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3️⃣ Deliver Dashboards & Variance Analysis
Clients see Actual vs. Plan vs. Previous Periods. You provide insight into why numbers moved — without building reports from scratch each month.

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The Impact for Accounting Firms

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Firms using Modeliks see:
New revenue streams by offering planning & reporting as premium packages
Higher client retention thanks to consistent value beyond compliance
No extra headcount required, since processes are automated
Improved positioning as trusted advisors, not just bookkeepers

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As one accountant put it:

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“Our clients can now make confident decisions. For us it’s a game-changer — we finally sell insight, not just compliance.”

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Why Now Is the Time

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Client expectations are rising. Competitors are moving into advisory. Technology makes it easier than ever to scale.

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If you’re an accountant or firm owner, now is the time to position your practice for the next decade. Advisory services are not just an add-on — they’re the future of accounting.

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Next Steps

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📽️ Watch the full video playbook here: https://www.youtube.com/watch?v=UlQEwnWOdKQ.
🌐 Explore how Modeliks can help you launch advisory services in under an hour -> HERE.

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📩 Or reach out to us directly to explore how Modeliks can be tailored for your firm.

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Enjoy Modeliks! We know we are!

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Author:
Modeliks Team

\n","slug":"high-margin-advisory-services-accountants","date":"2025-09-02T08:30:06","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"},{"id":"dGVybToxNA==","name":"Financial Forecast"},{"id":"dGVybTozNQ==","name":"News"},{"id":"dGVybTozNA==","name":"Partners"},{"id":"dGVybToxMg==","name":"Pitch Decks"},{"id":"dGVybToxMw==","name":"Reports & Dashboards"}]},"mainCategory":{"mainCategory":["financial-forecast"],"videoHeader":"https://www.youtube.com/watch?v=UlQEwnWOdKQ"},"tags":{"nodes":[{"name":"accounting advisory services growth"},{"name":"budgeting and forecasting"},{"name":"business planning"},{"name":"consulting firm profitability strategies"},{"name":"Financial analysis"},{"name":"financial forecasting"},{"name":"financial modeling"},{"name":"financial planning"},{"name":"financial planning for professional services firms"},{"name":"financial reporting"}]},"featuredImage":{"node":{"id":"cG9zdDoxMTU0Mg==","sourceUrl":"/images/cms/Screenshot-2025-09-02-at-10.27.59.png","altText":"How to offer Advisory Services at High Margin?"}},"seo":{"metaDesc":"Learn how accounting firms can add high-margin advisory services without extra headcount. Discover how Modeliks helps accountants deliver financial planning, reporting, and dashboards that clients will pay more for."},"modified":"2025-09-02T08:30:10","related":null},{"id":"cG9zdDoxMTQ4Mw==","title":"How to Manage & Grow Your Professional Services Business: A Strategic Playbook","content":"\n

Running a professional services business is demanding. Whether you’re a founder, consultant, accountant, or finance leader, the challenges are similar:

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The truth? Many services firms outgrow spreadsheets faster than they realize. A project-based business requires a planning and reporting framework that adapts as you grow – not one that breaks every time a new client, project, or team member comes onboard.

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That’s where having a structured financial planning and reporting system becomes a game-changer.

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Who is This Playbook For?

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This strategic framework is designed for:

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If you run a project-based business, use timesheets, or manage multiple clients, this playbook is for you.

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How to Grow Profitability in Professional Services

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Professional services firms often face profitability challenges because margins are tied to capacity, efficiency, and client mix. Here’s where the right planning approach makes a difference:

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1. Plan by Project (Not Just Company-Level)

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Each project has its own revenue, costs, and resources. Without project-level visibility, it’s impossible to know which work is actually profitable.

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2. Track Actuals vs. Plan

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It’s not enough to create a yearly budget. Monthly actuals vs. plan reporting helps you quickly see where projects are off track and adjust before problems snowball.

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3. Build Scenarios

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What happens if a big client leaves? Or if you add two more consultants next quarter? Scenario planning gives you the confidence to make tough decisions with numbers to back them up.

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4. Monitor Utilization & Capacity

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Employee utilization is the heartbeat of a services firm. By linking financial forecasts to billable hours, staffing, and client demand, you can identify bottlenecks and prevent costly underutilization.

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How Modeliks Helps

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At Modeliks, we’ve built a platform that turns these best practices into a structured, repeatable process.

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With Modeliks, you can:

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Why This Matters Now

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Most firms wait until they have 100+ employees to rethink planning. But the truth is, dimensional planning and reporting matters at 20 employees, as much as at 200.

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The earlier you set up a scalable framework, the faster you can:

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Key Takeaway

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Growing a professional services business isn’t just about winning more clients — it’s about building a system that lets you manage projects, measure performance, and grow profitably.

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That’s what this playbook is about — and why we built Modeliks.

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👉 If you want to see how Modeliks can help you manage and grow your services firm, watch the full video walkthrough here.

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📩 Or reach out to us directly to explore how Modeliks can be tailored for your firm.

\n\n\n\n

Enjoy Modeliks! We know we are!

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Author:
Modeliks Team

\n","slug":"financial-planning-for-professional-services","date":"2025-09-01T11:47:08","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"},{"id":"dGVybToxNA==","name":"Financial Forecast"},{"id":"dGVybTozNQ==","name":"News"},{"id":"dGVybTozNA==","name":"Partners"},{"id":"dGVybToxMg==","name":"Pitch Decks"},{"id":"dGVybToxMw==","name":"Reports & Dashboards"}]},"mainCategory":{"mainCategory":["financial-forecast"],"videoHeader":"https://www.youtube.com/watch?v=E87pBDPZzPc"},"tags":{"nodes":[{"name":"accounting advisory services growth"},{"name":"budgeting and forecasting"},{"name":"business planning"},{"name":"consulting firm profitability strategies"},{"name":"Financial analysis"},{"name":"financial forecasting"},{"name":"financial modeling"},{"name":"financial planning"},{"name":"financial planning for professional services firms"},{"name":"financial reporting"}]},"featuredImage":{"node":{"id":"cG9zdDoxMTQ4NA==","sourceUrl":"/images/cms/Screenshot-2025-09-01-at-13.39.02.png","altText":"Financial planning for professional services"}},"seo":{"metaDesc":"Discover how to manage and grow your professional services firm with project-based financial planning, reporting, and forecasting strategies."},"modified":"2025-09-01T11:47:11","related":null},{"id":"cG9zdDoxMDQyMA==","title":"Modeliks 2.0 is Live!","content":"\n

Today we released a massive new update of Modeliks.  A multidimensional Modeliks 2.0. I am both happy and sad to see Modeliks grow up. I liked baby Modeliks. He was cute and a little clumsy. Now, we created a beast.  

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We listened to your feedback and made Modeliks by far the best financial planning and reporting tool for SMEs. Alright, I might be a bit subjective, but here is what’s new:

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    \n
  1. Multi dimensional planning and reporting. This means that you can plan and track performance by organizational unit, whether that is business units, departments, geography, stores, projects. However your company is structured, you can have clear targets and track performance across your whole organization.
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  3. Consolidation: if you plan on a business unit level, Modeliks will consolidate your financial plans upwords.
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  5. Allocations: allocate costs from the head office down to the operating units. Why? Some costs are incurred in the head office, or regional offices, but should be allocated down to the operating units, in order to get a correct picture of profitability across the organization.
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  7. Quickbooks integration. Connect Modeliks to your Quickbooks and have your planning and monthly reporting automated, error free and done in minutes.
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  9. Account grouping. Group several accounts into one group account. For example, you can create a Utilities group account and make your Energy, heating, phone, internet, water accounts part of the utilities group. Why? Because when you plan, you don’t want to plan on every single small account that you have in your accounting system. It is too tedious and messy. So, group them logically, plan on groups, and make planning and reporting easy and useful.
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  11. Initiative planning and evaluation. You have a new initiative in mind for your business? Create a business case and see how it will impact your business. If the numbers say it’s good, keep it. If not, drop it.  
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  13. Monthly forecasting. Now you can forecast up to 3 years on monthly basis.
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  15. Lastly. Speed. Modeliks is now 10 times faster than before.   
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And there is a lot more to come in the next few months. Stay tuned for new features, and in the mean-time, plan, manage and grow your business with Modeliks 2.0.

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Let’s recap. Now you can:

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  1. Build driver based financial models for any business
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  3. Do it by department, business unit, geography, stores, projects
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  5. Run scenarios and evaluate new initiatives
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  7. Track actual performance vs budget, on every level in your organization. Especially easy with the Quickbooks integration
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  9. Automate monthly investor and management reporting
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  11. And write professional and detailed business plans with the help of our AI assistant.
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Enjoy Modeliks 2.0! We know we are!

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Author:
Modeliks Team

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