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9:T66b1,{"id":"cG9zdDoyODE2","title":"What is Doing Business As (DBA)?","content":"\n
When starting or expanding a business, it’s important to consider the name under which you operate. For many entrepreneurs, registering a “Doing Business As” (DBA) name offers flexibility and advantages when running a business under a name that is different from its legal designation. In this article, we’ll explore what a DBA is, why businesses use it, and how to get a DBA registered for your business.
\n\n\n\nWhat is a DBA?
\n\n\n\nA DBA is a registered business name that differs from the owner’s personal or business entity’s official name. For example, if a sole proprietor named Jane Doe runs a small bakery, she may not want to operate under her personal name. Instead, she could register a DBA like “Sweet Treats Bakery.” This allows her to brand her business effectively without needing to create a new legal entity. Essentially, a DBA is a trade name or assumed name under which you legally operate your business, but it does not create a separate legal entity.
\n\n\n\nWhy Do Businesses Use a DBA?
\n\n\n\nBusinesses opt for a DBA for various reasons, and the benefits extend across different types of business structures. Some of the key advantages include:
\n\n\n\n\n- Branding: A DBA allows businesses to create a distinctive brand that resonates with their market. Instead of using the business owner’s name or the company’s legal name, a business can use a name that’s catchier and more aligned with its services or products.
\n\n\n\n- Expansion: For existing companies that want to branch into new services or markets, a DBA allows the flexibility to operate under multiple names without creating a new legal entity. This can be especially useful when launching a new product line or service.
\n\n\n\n- Professionalism: Using a DBA can lend credibility and professionalism to small businesses, making them appear larger or more established than if they were operating under an individual’s name.
\n\n\n\n- Privacy: A DBA can help sole proprietors protect their privacy by separating their personal name from the business’s identity. This is especially important for online businesses or those that prefer not to use personal names in public branding.
\n
\n\n\n\nWho Needs to File a DBA?
\n\n\n\nThe need for a DBA varies based on your business structure and location. Typically, sole proprietors, partnerships, and corporations can benefit from filing a DBA. Here’s a breakdown of common scenarios where a DBA may be necessary:
\n\n\n\n\n- Sole Proprietorships and Partnerships: If you operate a sole proprietorship or partnership and want to use a business name different from the owner’s legal name, you will need to file for a DBA. Without it, your business will operate under your legal name, which may not reflect your brand or offerings.
\n\n\n\n- Corporations and LLCs: Corporations and LLCs may not be required to file a DBA, but they often choose to do so when expanding into new markets or launching new product lines. A DBA allows these entities to create multiple brands without forming new legal entities.
\n
\n\n\n\nHow to Get a DBA
\n\n\n\nRegistering a DBA is a straightforward process, but the steps can vary depending on your state, county, or city regulations. Here’s how to get a DBA:
\n\n\n\n\n- Choose a Name: Select a business name that reflects your brand and offerings. Before proceeding, conduct a name search to ensure the name isn’t already in use in your state.
\n\n\n\n- File the DBA: Depending on where your business is located, you’ll file your DBA with either the county clerk’s office or state government. Some states require businesses to file at both the state and local levels.
\n\n\n\n- Pay the Filing Fee: DBA filing fees range from $10 to $100, depending on your location. You may also need to publish a notice of your DBA in a local newspaper to meet state requirements.
\n\n\n\n- Renew Your DBA: In some states, DBAs need to be renewed periodically, typically every five years. Be sure to stay on top of renewal deadlines to avoid any issues with operating under your DBA name.
\n
\n\n\n\nLegal Considerations for a DBA
\n\n\n\nWhile a DBA allows you to operate under a different name, it does not offer legal protections like a trademark or LLC. It’s important to understand that registering a DBA does not provide limited liability protection, and it does not separate your personal assets from your business’s debts and obligations. For those seeking liability protection, forming a corporation or LLC is necessary.
\n\n\n\nAdditionally, while a DBA gives you the right to operate under a specific name, it does not prevent others from using that name unless you also trademark it. If your brand is essential to your business’s success, it may be worthwhile to consider trademark registration for added protection.
\n\n\n\nAdvantages of Using a DBA
\n\n\n\nUsing a DBA offers several benefits, including:
\n\n\n\n\n- Cost-effective branding: A DBA allows businesses to brand themselves without the need to incorporate, which can save costs for smaller businesses.
\n\n\n\n- Flexibility: Businesses can use multiple DBAs to operate different lines of business under one legal entity, making it easier to manage operations.
\n\n\n\n- Business banking: Having a DBA allows sole proprietors and partnerships to open business bank accounts under their business name, which can improve credibility with customers and suppliers.
\n
\n\n\n\nA DBA is a valuable tool for businesses seeking flexibility and enhanced branding without the complexities of forming a new legal entity. Whether you’re a sole proprietor looking to create a distinctive business identity or a corporation exploring new markets, a DBA provides a cost-effective way to operate under a different name while maintaining the legal benefits of your existing business structure.
\n\n\n\nCreating a DBA is just one of the many ways to optimize your business structure for success. Modeliks can help you streamline your business planning, offering expert tools to manage your finances, track expenses, and prepare professional reports. Start today with a free trial and take control of your business planning process.
\n","slug":"doing-business-as","date":"2024-09-10T12:50:32","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"}]},"mainCategory":{"mainCategory":["business-plans"],"videoHeader":null},"tags":{"nodes":[{"name":"business planning"}]},"featuredImage":{"node":{"id":"cG9zdDoyODIx","sourceUrl":"/images/cms/Modeliks.jpg","altText":"Modeliks Guide on registering a Doing Business As (DBA) for enhanced business branding."}},"seo":{"metaDesc":"Learn how to register a 'Doing Business As' (DBA) to enhance your branding and operate under a different name effectively."},"modified":"2024-09-10T12:50:32","related":[{"id":"cG9zdDoxMTU0MQ==","title":"How Accountants Can Offer High-Margin Advisory Services","content":"\nWhy Advisory Services Matter for Accounting Firms
\n\n\n\nThe accounting profession is shifting. Compliance and bookkeeping remain essential, but today’s clients expect more. They want guidance on how to run their business smarter, manage cash flow, and plan for the future.
\n\n\n\nAccording to a CPA.com survey:
\n\n\n\n\n- Clients pay ~50% more for advisory services compared to traditional compliance.
\n\n\n\n- 65% of clients need advisory support.
\n\n\n\n- 45% expect their accounting firm to provide it.
\n
\n\n\n\nThis means the demand is already there. The opportunity for accounting firms is clear: move beyond bookkeeping into high-margin advisory services.
\n\n\n\n
\n\n\n\nThe Challenge: Scaling Advisory Without Burning Out
\n\n\n\nFor most small and mid-sized firms, the hesitation is simple:
❌ Limited staff time
❌ No standardized tools for forecasting & reporting
❌ Concern about overcomplicating workflows
\n\n\n\nThe good news? Advisory can be delivered at scale, without adding headcount or creating inefficiencies — if you have the right system.
\n\n\n\n
\n\n\n\nThe Solution: Modeliks for Advisory Services
\n\n\n\nModeliks helps accountants transform their existing relationships into advisory partnerships by automating the heavy lifting.
\n\n\n\nHere’s how it works in practice:
\n\n\n\n1️⃣ Connect QuickBooks in Minutes
Sync client actuals directly — no messy spreadsheets or manual imports.
\n\n\n\n2️⃣ Build Budgets & Automated Financials
Instantly generate a forward-looking P&L, Balance Sheet, and Cash Flow statement, tailored to each client.
\n\n\n\n3️⃣ Deliver Dashboards & Variance Analysis
Clients see Actual vs. Plan vs. Previous Periods. You provide insight into why numbers moved — without building reports from scratch each month.
\n\n\n\n
\n\n\n\nThe Impact for Accounting Firms
\n\n\n\nFirms using Modeliks see:
✅ New revenue streams by offering planning & reporting as premium packages
✅ Higher client retention thanks to consistent value beyond compliance
✅ No extra headcount required, since processes are automated
✅ Improved positioning as trusted advisors, not just bookkeepers
\n\n\n\nAs one accountant put it:
\n\n\n\n\n“Our clients can now make confident decisions. For us it’s a game-changer — we finally sell insight, not just compliance.”
\n
\n\n\n\n
\n\n\n\nWhy Now Is the Time
\n\n\n\nClient expectations are rising. Competitors are moving into advisory. Technology makes it easier than ever to scale.
\n\n\n\nIf you’re an accountant or firm owner, now is the time to position your practice for the next decade. Advisory services are not just an add-on — they’re the future of accounting.
\n\n\n\n
\n\n\n\nNext Steps
\n\n\n\n📽️ Watch the full video playbook here: https://www.youtube.com/watch?v=UlQEwnWOdKQ.
🌐 Explore how Modeliks can help you launch advisory services in under an hour -> HERE.
\n\n\n\n📩 Or reach out to us directly to explore how Modeliks can be tailored for your firm.
\n\n\n\nEnjoy Modeliks! We know we are!
\n\n\n\nAuthor:
Modeliks Team
\n","slug":"high-margin-advisory-services-accountants","date":"2025-09-02T08:30:06","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"},{"id":"dGVybToxNA==","name":"Financial Forecast"},{"id":"dGVybTozNQ==","name":"News"},{"id":"dGVybTozNA==","name":"Partners"},{"id":"dGVybToxMg==","name":"Pitch Decks"},{"id":"dGVybToxMw==","name":"Reports & Dashboards"}]},"mainCategory":{"mainCategory":["financial-forecast"],"videoHeader":"https://www.youtube.com/watch?v=UlQEwnWOdKQ"},"tags":{"nodes":[{"name":"accounting advisory services growth"},{"name":"budgeting and forecasting"},{"name":"business planning"},{"name":"consulting firm profitability strategies"},{"name":"Financial analysis"},{"name":"financial forecasting"},{"name":"financial modeling"},{"name":"financial planning"},{"name":"financial planning for professional services firms"},{"name":"financial reporting"}]},"featuredImage":{"node":{"id":"cG9zdDoxMTU0Mg==","sourceUrl":"/images/cms/Screenshot-2025-09-02-at-10.27.59.png","altText":"How to offer Advisory Services at High Margin?"}},"seo":{"metaDesc":"Learn how accounting firms can add high-margin advisory services without extra headcount. Discover how Modeliks helps accountants deliver financial planning, reporting, and dashboards that clients will pay more for."},"modified":"2025-09-02T08:30:10","related":null},{"id":"cG9zdDoxMTQ4Mw==","title":"How to Manage & Grow Your Professional Services Business: A Strategic Playbook","content":"\nRunning a professional services business is demanding. Whether you’re a founder, consultant, accountant, or finance leader, the challenges are similar:
\n\n\n\n\n- Managing multiple clients
\n\n\n\n- Tracking projects and timesheets
\n\n\n\n- Ensuring profitability while scaling
\n\n\n\n- Moving beyond basic bookkeeping into strategic financial insights
\n
\n\n\n\nThe truth? Many services firms outgrow spreadsheets faster than they realize. A project-based business requires a planning and reporting framework that adapts as you grow – not one that breaks every time a new client, project, or team member comes onboard.
\n\n\n\nThat’s where having a structured financial planning and reporting system becomes a game-changer.
\n\n\n\n
\n\n\n\nWho is This Playbook For?
\n\n\n\nThis strategic framework is designed for:
\n\n\n\n\n- Founders & Owners of Service Firms — who need clarity on profitability and growth drivers.
\n\n\n\n- Consultants — who want to optimize billable hours and scale without burning out.
\n\n\n\n- Accountants & Accounting Firm Owners — who want to expand beyond bookkeeping and offer high-value advisory services like forecasting, management reporting, and fractional CFO solutions.
\n\n\n\n- Finance Leaders (CFOs, Finance Managers, Controllers) — who require accurate reporting, scenario planning, and board-ready insights without wasting hours in spreadsheets.
\n
\n\n\n\nIf you run a project-based business, use timesheets, or manage multiple clients, this playbook is for you.
\n\n\n\n
\n\n\n\nHow to Grow Profitability in Professional Services
\n\n\n\nProfessional services firms often face profitability challenges because margins are tied to capacity, efficiency, and client mix. Here’s where the right planning approach makes a difference:
\n\n\n\n1. Plan by Project (Not Just Company-Level)
\n\n\n\nEach project has its own revenue, costs, and resources. Without project-level visibility, it’s impossible to know which work is actually profitable.
\n\n\n\n2. Track Actuals vs. Plan
\n\n\n\nIt’s not enough to create a yearly budget. Monthly actuals vs. plan reporting helps you quickly see where projects are off track and adjust before problems snowball.
\n\n\n\n3. Build Scenarios
\n\n\n\nWhat happens if a big client leaves? Or if you add two more consultants next quarter? Scenario planning gives you the confidence to make tough decisions with numbers to back them up.
\n\n\n\n4. Monitor Utilization & Capacity
\n\n\n\nEmployee utilization is the heartbeat of a services firm. By linking financial forecasts to billable hours, staffing, and client demand, you can identify bottlenecks and prevent costly underutilization.
\n\n\n\n
\n\n\n\nHow Modeliks Helps
\n\n\n\nAt Modeliks, we’ve built a platform that turns these best practices into a structured, repeatable process.
\n\n\n\nWith Modeliks, you can:
\n\n\n\n\n- Plan by Project, Department, or Client
Build forecasts by any dimension of your business — project, geography, store, or team. \n\n\n\n- Automate Actual vs. Plan Reporting
Sync with QuickBooks or upload trial balances from Excel. No more rebuilding reports every month. \n\n\n\n- Get Dashboards & KPIs That Matter
Variance analysis, profitability by client/project, utilization, and other insights are ready in minutes. \n\n\n\n- Run What-If Scenarios
Test different client acquisition strategies, pricing models, or staffing plans. \n\n\n\n- Scale Without Adding Headcount
Accountants and consultants can serve more clients in less time, while founders and finance leaders gain clarity without extra hires. \n
\n\n\n\n
\n\n\n\nWhy This Matters Now
\n\n\n\nMost firms wait until they have 100+ employees to rethink planning. But the truth is, dimensional planning and reporting matters at 20 employees, as much as at 200.
\n\n\n\nThe earlier you set up a scalable framework, the faster you can:
\n\n\n\n\n- Increase profitability per client
\n\n\n\n- Retain clients longer by delivering insight, not just compliance
\n\n\n\n- Attract investors, lenders, or partners with investor-ready plans
\n\n\n\n- Free up time to focus on strategic growth instead of fixing spreadsheets
\n
\n\n\n\n
\n\n\n\nKey Takeaway
\n\n\n\nGrowing a professional services business isn’t just about winning more clients — it’s about building a system that lets you manage projects, measure performance, and grow profitably.
\n\n\n\nThat’s what this playbook is about — and why we built Modeliks.
\n\n\n\n👉 If you want to see how Modeliks can help you manage and grow your services firm, watch the full video walkthrough here.
\n\n\n\n📩 Or reach out to us directly to explore how Modeliks can be tailored for your firm.
\n\n\n\nEnjoy Modeliks! We know we are!
\n\n\n\nAuthor:
Modeliks Team
\n","slug":"financial-planning-for-professional-services","date":"2025-09-01T11:47:08","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"},{"id":"dGVybToxNA==","name":"Financial Forecast"},{"id":"dGVybTozNQ==","name":"News"},{"id":"dGVybTozNA==","name":"Partners"},{"id":"dGVybToxMg==","name":"Pitch Decks"},{"id":"dGVybToxMw==","name":"Reports & Dashboards"}]},"mainCategory":{"mainCategory":["financial-forecast"],"videoHeader":"https://www.youtube.com/watch?v=E87pBDPZzPc"},"tags":{"nodes":[{"name":"accounting advisory services growth"},{"name":"budgeting and forecasting"},{"name":"business planning"},{"name":"consulting firm profitability strategies"},{"name":"Financial analysis"},{"name":"financial forecasting"},{"name":"financial modeling"},{"name":"financial planning"},{"name":"financial planning for professional services firms"},{"name":"financial reporting"}]},"featuredImage":{"node":{"id":"cG9zdDoxMTQ4NA==","sourceUrl":"/images/cms/Screenshot-2025-09-01-at-13.39.02.png","altText":"Financial planning for professional services"}},"seo":{"metaDesc":"Discover how to manage and grow your professional services firm with project-based financial planning, reporting, and forecasting strategies."},"modified":"2025-09-01T11:47:11","related":null},{"id":"cG9zdDoxMDQyMA==","title":"Modeliks 2.0 is Live!","content":"\nToday we released a massive new update of Modeliks. A multidimensional Modeliks 2.0. I am both happy and sad to see Modeliks grow up. I liked baby Modeliks. He was cute and a little clumsy. Now, we created a beast.
\n\n\n\nWe listened to your feedback and made Modeliks by far the best financial planning and reporting tool for SMEs. Alright, I might be a bit subjective, but here is what’s new:
\n\n\n\n\n- Multi dimensional planning and reporting. This means that you can plan and track performance by organizational unit, whether that is business units, departments, geography, stores, projects. However your company is structured, you can have clear targets and track performance across your whole organization.
\n\n\n\n- Consolidation: if you plan on a business unit level, Modeliks will consolidate your financial plans upwords.
\n\n\n\n- Allocations: allocate costs from the head office down to the operating units. Why? Some costs are incurred in the head office, or regional offices, but should be allocated down to the operating units, in order to get a correct picture of profitability across the organization.
\n\n\n\n- Quickbooks integration. Connect Modeliks to your Quickbooks and have your planning and monthly reporting automated, error free and done in minutes.
\n\n\n\n- Account grouping. Group several accounts into one group account. For example, you can create a Utilities group account and make your Energy, heating, phone, internet, water accounts part of the utilities group. Why? Because when you plan, you don’t want to plan on every single small account that you have in your accounting system. It is too tedious and messy. So, group them logically, plan on groups, and make planning and reporting easy and useful.
\n\n\n\n- Initiative planning and evaluation. You have a new initiative in mind for your business? Create a business case and see how it will impact your business. If the numbers say it’s good, keep it. If not, drop it.
\n\n\n\n- Monthly forecasting. Now you can forecast up to 3 years on monthly basis.
\n\n\n\n- Lastly. Speed. Modeliks is now 10 times faster than before.
\n
\n\n\n\nAnd there is a lot more to come in the next few months. Stay tuned for new features, and in the mean-time, plan, manage and grow your business with Modeliks 2.0.
\n\n\n\nLet’s recap. Now you can:
\n\n\n\n\n- Build driver based financial models for any business
\n\n\n\n- Do it by department, business unit, geography, stores, projects
\n\n\n\n- Run scenarios and evaluate new initiatives
\n\n\n\n- Track actual performance vs budget, on every level in your organization. Especially easy with the Quickbooks integration
\n\n\n\n- Automate monthly investor and management reporting
\n\n\n\n- And write professional and detailed business plans with the help of our AI assistant.
\n
\n\n\n\nEnjoy Modeliks 2.0! We know we are!
\n\n\n\nAuthor:
Modeliks Team
\n","slug":"modeliks-2-0-a-live","date":"2025-04-01T08:59:31","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"},{"id":"dGVybToxNA==","name":"Financial Forecast"},{"id":"dGVybTozNQ==","name":"News"},{"id":"dGVybTozNA==","name":"Partners"},{"id":"dGVybToxMg==","name":"Pitch Decks"},{"id":"dGVybToxMw==","name":"Reports & Dashboards"}]},"mainCategory":{"mainCategory":["financial-forecast"],"videoHeader":"https://www.youtube.com/watch?v=-61deO4BkFg"},"tags":{"nodes":[{"name":"budgeting and forecasting"},{"name":"business planning"},{"name":"Financial analysis"},{"name":"financial forecasting"},{"name":"financial modeling"},{"name":"financial planning"},{"name":"financial reporting"},{"name":"market analysis"},{"name":"modeliks"},{"name":"quickbooks"}]},"featuredImage":{"node":{"id":"cG9zdDoxMDQyMg==","sourceUrl":"/images/cms/Modeliks-2.0-Post-image.png","altText":"Modeliks 2.0."}},"seo":{"metaDesc":"A massive new update of Modeliks is here. A multidimensional, Quickbooks integrated, faster than ever Modeliks 2.0. GROW your business, NOW!"},"modified":"2025-04-01T09:20:31","related":null}]}2:["$","$L8",null,{"post":"$9"}]
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