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Goodwill is an essential accounting concept used to quantify the intangible value a business holds beyond its physical assets and liabilities. This intangible asset often occurs during mergers and acquisitions when a company is purchased for a price higher than its identifiable net assets. In this article, we’ll explore goodwill accounting, its calculation, and its impact on financial statements.

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What is Goodwill in Accounting?

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Goodwill in accounting refers to the value paid for a company above its fair market value. It represents intangible assets such as brand reputation, customer relationships, employee expertise, and intellectual property. It arises when a business is acquired for more than the fair value of its identifiable net assets. This excess amount is recorded as goodwill on the acquiring company’s balance sheet.

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Goodwill is classified as an intangible asset because it has no physical presence and cannot be independently sold or transferred. Instead, it represents the strategic advantages a company gains through its reputation and business relationships, making it a critical factor in assessing a business’s true value.

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Types of Goodwill in Accounting

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There are two primary types of goodwill in accounting: internally generated goodwill and acquired goodwill.

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Internally Generated Goodwill

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Internally generated goodwill arises from a company’s ongoing business activities, such as enhancing customer loyalty, building brand equity, and developing a skilled workforce. This type of goodwill is not recorded on the balance sheet because it is difficult to objectively measure.

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Acquired Goodwill

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It occurs when a company purchases another business for a price that exceeds the fair value of its identifiable net assets. Acquired goodwill is recognized as an intangible asset on the balance sheet. It can be further classified into subcategories like business goodwill, customer-related goodwill, technology-based goodwill, and contract-based goodwill.

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How Goodwill Works

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Goodwill is measured during a business combination, such as a merger or acquisition. When an acquiring company pays more than the fair market value of the target company’s net assets, the excess is recognized as goodwill. This value reflects elements like brand reputation, loyal customer base, employee expertise, or strategic advantages.

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Example of Goodwill in Accounting:

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If Company A acquires Company B for $2 million, but the fair value of Company B’s net assets (assets minus liabilities) is $1.5 million, the excess amount of $500,000 is recorded as goodwill on Company A’s balance sheet. This $500,000 represents the intangible value that Company A believes Company B holds beyond its tangible assets.

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How to Calculate Goodwill

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Calculating goodwill involves determining the purchase price of the acquired company and subtracting the fair value of its identifiable net assets. Here’s the formula:

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Goodwill = Purchase Price – Fair Value of Identifiable Net Assets

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Let’s break down each component of this formula:

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Purchase Price: The total consideration paid by the acquiring company, including cash, stock, debt assumption, or any other assets exchanged.

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Fair Value of Identifiable Net Assets: The fair value of the acquired company’s tangible and intangible assets, minus liabilities. Tangible assets include buildings and machinery, while intangible assets may include patents, trademarks, and customer contracts.

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Goodwill Impairment

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Goodwill does not have a fixed useful life and is not amortized like other intangible assets. Instead, it is subject to annual impairment tests. Goodwill impairment occurs when the carrying value of goodwill on the balance sheet exceeds its recoverable amount, indicating a decrease in its value.

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Impairment is assessed using two main methods:

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Two-Step Impairment Test:

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Step 1: Compare the carrying amount of the reporting unit (including goodwill) with its fair value. If the fair value is less than the carrying amount, there is a potential impairment, and further testing is required.

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Step 2: Calculate the impairment loss by deducting the fair value of the reporting unit’s net assets from the fair value determined in Step 1.

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One-Step Impairment Test:

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In this method, the carrying amount of the reporting unit is directly compared to its recoverable amount, and any excess carrying value is recognized as an impairment loss.

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Goodwill in Financial Statements

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Goodwill has specific implications for a company’s financial statements. Here’s how it is presented:

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Limitations of Goodwill Accounting

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While goodwill provides valuable insights into a company’s intangible value, there are several limitations associated with its measurement and reporting:

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    \n
  1. Subjectivity: Goodwill valuation involves significant judgment and assumptions, which can introduce subjectivity and uncertainty in financial reporting.
  2. \n\n\n\n
  3. Impairment Complexity: Goodwill impairment tests can be complex and costly, particularly for companies with multiple business units or subsidiaries.
  4. \n\n\n\n
  5. Non-Transferability: Goodwill cannot be sold separately from the business, making it challenging to determine its true market value.
  6. \n
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Goodwill accounting is a crucial element in financial reporting that helps capture a business’s value beyond its physical assets and liabilities. Understanding how it is calculated, reported, and tested for impairment enables businesses and investors to make informed decisions regarding acquisitions and financial health.

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If you want to explore how goodwill can be incorporated into your business’s financial forecasts and scenarios, contact Modeliks for personalized guidance and advanced forecasting tools that align with your financial objectives.

\n","slug":"goodwill-accounting","date":"2024-09-30T13:31:48","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"}]},"mainCategory":{"mainCategory":["business-plans"],"videoHeader":null},"tags":{"nodes":[{"name":"business planning"}]},"featuredImage":{"node":{"id":"cG9zdDo0MTE2","sourceUrl":"/images/cms/goodwill-accounting.jpg","altText":"Modeliks guide explaining goodwill accounting, its calculation, and impact on financial statements, including the importance of managing and testing goodwill."}},"seo":{"metaDesc":"Discover what goodwill accounting is and how it impacts financial statements. Learn to calculate and manage goodwill for better financial reporting."},"modified":"2024-09-30T13:31:51","related":[{"id":"cG9zdDoxMTU0MQ==","title":"How Accountants Can Offer High-Margin Advisory Services","content":"\n

Why Advisory Services Matter for Accounting Firms

\n\n\n\n

The accounting profession is shifting. Compliance and bookkeeping remain essential, but today’s clients expect more. They want guidance on how to run their business smarter, manage cash flow, and plan for the future.

\n\n\n\n

According to a CPA.com survey:

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This means the demand is already there. The opportunity for accounting firms is clear: move beyond bookkeeping into high-margin advisory services.

\n\n\n\n
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The Challenge: Scaling Advisory Without Burning Out

\n\n\n\n

For most small and mid-sized firms, the hesitation is simple:
❌ Limited staff time
❌ No standardized tools for forecasting & reporting
❌ Concern about overcomplicating workflows

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The good news? Advisory can be delivered at scale, without adding headcount or creating inefficiencies — if you have the right system.

\n\n\n\n
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The Solution: Modeliks for Advisory Services

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Modeliks helps accountants transform their existing relationships into advisory partnerships by automating the heavy lifting.

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Here’s how it works in practice:

\n\n\n\n

1️⃣ Connect QuickBooks in Minutes
Sync client actuals directly — no messy spreadsheets or manual imports.

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2️⃣ Build Budgets & Automated Financials
Instantly generate a forward-looking P&L, Balance Sheet, and Cash Flow statement, tailored to each client.

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3️⃣ Deliver Dashboards & Variance Analysis
Clients see Actual vs. Plan vs. Previous Periods. You provide insight into why numbers moved — without building reports from scratch each month.

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\n\n\n\n

The Impact for Accounting Firms

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Firms using Modeliks see:
New revenue streams by offering planning & reporting as premium packages
Higher client retention thanks to consistent value beyond compliance
No extra headcount required, since processes are automated
Improved positioning as trusted advisors, not just bookkeepers

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As one accountant put it:

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\n

“Our clients can now make confident decisions. For us it’s a game-changer — we finally sell insight, not just compliance.”

\n
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Why Now Is the Time

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Client expectations are rising. Competitors are moving into advisory. Technology makes it easier than ever to scale.

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If you’re an accountant or firm owner, now is the time to position your practice for the next decade. Advisory services are not just an add-on — they’re the future of accounting.

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Next Steps

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📽️ Watch the full video playbook here: https://www.youtube.com/watch?v=UlQEwnWOdKQ.
🌐 Explore how Modeliks can help you launch advisory services in under an hour -> HERE.

\n\n\n\n

📩 Or reach out to us directly to explore how Modeliks can be tailored for your firm.

\n\n\n\n

Enjoy Modeliks! We know we are!

\n\n\n\n

Author:
Modeliks Team

\n","slug":"high-margin-advisory-services-accountants","date":"2025-09-02T08:30:06","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"},{"id":"dGVybToxNA==","name":"Financial Forecast"},{"id":"dGVybTozNQ==","name":"News"},{"id":"dGVybTozNA==","name":"Partners"},{"id":"dGVybToxMg==","name":"Pitch Decks"},{"id":"dGVybToxMw==","name":"Reports & Dashboards"}]},"mainCategory":{"mainCategory":["financial-forecast"],"videoHeader":"https://www.youtube.com/watch?v=UlQEwnWOdKQ"},"tags":{"nodes":[{"name":"accounting advisory services growth"},{"name":"budgeting and forecasting"},{"name":"business planning"},{"name":"consulting firm profitability strategies"},{"name":"Financial analysis"},{"name":"financial forecasting"},{"name":"financial modeling"},{"name":"financial planning"},{"name":"financial planning for professional services firms"},{"name":"financial reporting"}]},"featuredImage":{"node":{"id":"cG9zdDoxMTU0Mg==","sourceUrl":"/images/cms/Screenshot-2025-09-02-at-10.27.59.png","altText":"How to offer Advisory Services at High Margin?"}},"seo":{"metaDesc":"Learn how accounting firms can add high-margin advisory services without extra headcount. Discover how Modeliks helps accountants deliver financial planning, reporting, and dashboards that clients will pay more for."},"modified":"2025-09-02T08:30:10","related":null},{"id":"cG9zdDoxMTQ4Mw==","title":"How to Manage & Grow Your Professional Services Business: A Strategic Playbook","content":"\n

Running a professional services business is demanding. Whether you’re a founder, consultant, accountant, or finance leader, the challenges are similar:

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The truth? Many services firms outgrow spreadsheets faster than they realize. A project-based business requires a planning and reporting framework that adapts as you grow – not one that breaks every time a new client, project, or team member comes onboard.

\n\n\n\n

That’s where having a structured financial planning and reporting system becomes a game-changer.

\n\n\n\n
\n\n\n\n

Who is This Playbook For?

\n\n\n\n

This strategic framework is designed for:

\n\n\n\n\n\n\n\n

If you run a project-based business, use timesheets, or manage multiple clients, this playbook is for you.

\n\n\n\n
\n\n\n\n

How to Grow Profitability in Professional Services

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Professional services firms often face profitability challenges because margins are tied to capacity, efficiency, and client mix. Here’s where the right planning approach makes a difference:

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1. Plan by Project (Not Just Company-Level)

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Each project has its own revenue, costs, and resources. Without project-level visibility, it’s impossible to know which work is actually profitable.

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2. Track Actuals vs. Plan

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It’s not enough to create a yearly budget. Monthly actuals vs. plan reporting helps you quickly see where projects are off track and adjust before problems snowball.

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3. Build Scenarios

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What happens if a big client leaves? Or if you add two more consultants next quarter? Scenario planning gives you the confidence to make tough decisions with numbers to back them up.

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4. Monitor Utilization & Capacity

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Employee utilization is the heartbeat of a services firm. By linking financial forecasts to billable hours, staffing, and client demand, you can identify bottlenecks and prevent costly underutilization.

\n\n\n\n
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How Modeliks Helps

\n\n\n\n

At Modeliks, we’ve built a platform that turns these best practices into a structured, repeatable process.

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With Modeliks, you can:

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Why This Matters Now

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Most firms wait until they have 100+ employees to rethink planning. But the truth is, dimensional planning and reporting matters at 20 employees, as much as at 200.

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The earlier you set up a scalable framework, the faster you can:

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Key Takeaway

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Growing a professional services business isn’t just about winning more clients — it’s about building a system that lets you manage projects, measure performance, and grow profitably.

\n\n\n\n

That’s what this playbook is about — and why we built Modeliks.

\n\n\n\n

👉 If you want to see how Modeliks can help you manage and grow your services firm, watch the full video walkthrough here.

\n\n\n\n

📩 Or reach out to us directly to explore how Modeliks can be tailored for your firm.

\n\n\n\n

Enjoy Modeliks! We know we are!

\n\n\n\n

Author:
Modeliks Team

\n","slug":"financial-planning-for-professional-services","date":"2025-09-01T11:47:08","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"},{"id":"dGVybToxNA==","name":"Financial Forecast"},{"id":"dGVybTozNQ==","name":"News"},{"id":"dGVybTozNA==","name":"Partners"},{"id":"dGVybToxMg==","name":"Pitch Decks"},{"id":"dGVybToxMw==","name":"Reports & Dashboards"}]},"mainCategory":{"mainCategory":["financial-forecast"],"videoHeader":"https://www.youtube.com/watch?v=E87pBDPZzPc"},"tags":{"nodes":[{"name":"accounting advisory services growth"},{"name":"budgeting and forecasting"},{"name":"business planning"},{"name":"consulting firm profitability strategies"},{"name":"Financial analysis"},{"name":"financial forecasting"},{"name":"financial modeling"},{"name":"financial planning"},{"name":"financial planning for professional services firms"},{"name":"financial reporting"}]},"featuredImage":{"node":{"id":"cG9zdDoxMTQ4NA==","sourceUrl":"/images/cms/Screenshot-2025-09-01-at-13.39.02.png","altText":"Financial planning for professional services"}},"seo":{"metaDesc":"Discover how to manage and grow your professional services firm with project-based financial planning, reporting, and forecasting strategies."},"modified":"2025-09-01T11:47:11","related":null},{"id":"cG9zdDoxMDQyMA==","title":"Modeliks 2.0 is Live!","content":"\n

Today we released a massive new update of Modeliks.  A multidimensional Modeliks 2.0. I am both happy and sad to see Modeliks grow up. I liked baby Modeliks. He was cute and a little clumsy. Now, we created a beast.  

\n\n\n\n

We listened to your feedback and made Modeliks by far the best financial planning and reporting tool for SMEs. Alright, I might be a bit subjective, but here is what’s new:

\n\n\n\n
    \n
  1. Multi dimensional planning and reporting. This means that you can plan and track performance by organizational unit, whether that is business units, departments, geography, stores, projects. However your company is structured, you can have clear targets and track performance across your whole organization.
  2. \n\n\n\n
  3. Consolidation: if you plan on a business unit level, Modeliks will consolidate your financial plans upwords.
  4. \n\n\n\n
  5. Allocations: allocate costs from the head office down to the operating units. Why? Some costs are incurred in the head office, or regional offices, but should be allocated down to the operating units, in order to get a correct picture of profitability across the organization.
  6. \n\n\n\n
  7. Quickbooks integration. Connect Modeliks to your Quickbooks and have your planning and monthly reporting automated, error free and done in minutes.
  8. \n\n\n\n
  9. Account grouping. Group several accounts into one group account. For example, you can create a Utilities group account and make your Energy, heating, phone, internet, water accounts part of the utilities group. Why? Because when you plan, you don’t want to plan on every single small account that you have in your accounting system. It is too tedious and messy. So, group them logically, plan on groups, and make planning and reporting easy and useful.
  10. \n\n\n\n
  11. Initiative planning and evaluation. You have a new initiative in mind for your business? Create a business case and see how it will impact your business. If the numbers say it’s good, keep it. If not, drop it.  
  12. \n\n\n\n
  13. Monthly forecasting. Now you can forecast up to 3 years on monthly basis.
  14. \n\n\n\n
  15. Lastly. Speed. Modeliks is now 10 times faster than before.   
  16. \n
\n\n\n\n

And there is a lot more to come in the next few months. Stay tuned for new features, and in the mean-time, plan, manage and grow your business with Modeliks 2.0.

\n\n\n\n

Let’s recap. Now you can:

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    \n
  1. Build driver based financial models for any business
  2. \n\n\n\n
  3. Do it by department, business unit, geography, stores, projects
  4. \n\n\n\n
  5. Run scenarios and evaluate new initiatives
  6. \n\n\n\n
  7. Track actual performance vs budget, on every level in your organization. Especially easy with the Quickbooks integration
  8. \n\n\n\n
  9. Automate monthly investor and management reporting
  10. \n\n\n\n
  11. And write professional and detailed business plans with the help of our AI assistant.
  12. \n
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Enjoy Modeliks 2.0! We know we are!

\n\n\n\n

Author:
Modeliks Team

\n","slug":"modeliks-2-0-a-live","date":"2025-04-01T08:59:31","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"},{"id":"dGVybToxNA==","name":"Financial Forecast"},{"id":"dGVybTozNQ==","name":"News"},{"id":"dGVybTozNA==","name":"Partners"},{"id":"dGVybToxMg==","name":"Pitch Decks"},{"id":"dGVybToxMw==","name":"Reports & Dashboards"}]},"mainCategory":{"mainCategory":["financial-forecast"],"videoHeader":"https://www.youtube.com/watch?v=-61deO4BkFg"},"tags":{"nodes":[{"name":"budgeting and forecasting"},{"name":"business planning"},{"name":"Financial analysis"},{"name":"financial forecasting"},{"name":"financial modeling"},{"name":"financial planning"},{"name":"financial reporting"},{"name":"market analysis"},{"name":"modeliks"},{"name":"quickbooks"}]},"featuredImage":{"node":{"id":"cG9zdDoxMDQyMg==","sourceUrl":"/images/cms/Modeliks-2.0-Post-image.png","altText":"Modeliks 2.0."}},"seo":{"metaDesc":"A massive new update of Modeliks is here. A multidimensional, Quickbooks integrated, faster than ever Modeliks 2.0. GROW your business, NOW!"},"modified":"2025-04-01T09:20:31","related":null}]}2:["$","$L8",null,{"post":"$9"}] 7:[["$","meta","0",{"name":"viewport","content":"width=device-width, initial-scale=1"}],["$","meta","1",{"charSet":"utf-8"}],["$","title","2",{"children":"Modeliks | Goodwill (Accounting): Understanding, Calculating, and Managing"}],["$","meta","3",{"name":"description","content":"Discover what goodwill accounting is and how it impacts financial statements. Learn to calculate and manage goodwill for better financial reporting."}],["$","link","4",{"rel":"canonical","href":"https://www.modeliks.com/resources/business-plans/goodwill-accounting"}],["$","meta","5",{"property":"og:title","content":"Modeliks | Goodwill (Accounting): Understanding, Calculating, and Managing"}],["$","meta","6",{"property":"og:description","content":"Discover what goodwill accounting is and how it impacts financial statements. Learn to calculate and manage goodwill for better financial reporting."}],["$","meta","7",{"property":"og:url","content":"https://www.modeliks.com/resources/business-plans/goodwill-accounting"}],["$","meta","8",{"property":"og:site_name","content":"Modeliks"}],["$","meta","9",{"property":"og:locale","content":"en_US"}],["$","meta","10",{"property":"og:type","content":"article"}],["$","meta","11",{"name":"twitter:card","content":"summary"}],["$","meta","12",{"name":"twitter:title","content":"Modeliks | Goodwill (Accounting): Understanding, Calculating, and Managing"}],["$","meta","13",{"name":"twitter:description","content":"Discover what goodwill accounting is and how it impacts financial statements. Learn to calculate and manage goodwill for better financial reporting."}],["$","link","14",{"rel":"icon","href":"/favicon.ico","type":"image/x-icon","sizes":"16x16"}]] 1:null