3:I[5613,[],""] 5:I[1778,[],""] 4:["slug","how-to-attract-customers","d"] 0:["rXxUGZjkA82IrNoFDwUF-",[[["",{"children":["resources",{"children":["business-plans",{"children":[["slug","how-to-attract-customers","d"],{"children":["__PAGE__?{\"slug\":\"how-to-attract-customers\"}",{}]}]}]}]},"$undefined","$undefined",true],["",{"children":["resources",{"children":["business-plans",{"children":[["slug","how-to-attract-customers","d"],{"children":["__PAGE__",{},["$L1","$L2",null]]},["$","$L3",null,{"parallelRouterKey":"children","segmentPath":["children","resources","children","business-plans","children","$4","children"],"loading":"$undefined","loadingStyles":"$undefined","loadingScripts":"$undefined","hasLoading":false,"error":"$undefined","errorStyles":"$undefined","errorScripts":"$undefined","template":["$","$L5",null,{}],"templateStyles":"$undefined","templateScripts":"$undefined","notFound":"$undefined","notFoundStyles":"$undefined","styles":[["$","link","0",{"rel":"stylesheet","href":"/_next/static/css/2e6661b0417b461e.css","precedence":"next","crossOrigin":""}]]}]]},["$","$L3",null,{"parallelRouterKey":"children","segmentPath":["children","resources","children","business-plans","children"],"loading":"$undefined","loadingStyles":"$undefined","loadingScripts":"$undefined","hasLoading":false,"error":"$undefined","errorStyles":"$undefined","errorScripts":"$undefined","template":["$","$L5",null,{}],"templateStyles":"$undefined","templateScripts":"$undefined","notFound":"$undefined","notFoundStyles":"$undefined","styles":null}]]},["$","$L3",null,{"parallelRouterKey":"children","segmentPath":["children","resources","children"],"loading":"$undefined","loadingStyles":"$undefined","loadingScripts":"$undefined","hasLoading":false,"error":"$undefined","errorStyles":"$undefined","errorScripts":"$undefined","template":["$","$L5",null,{}],"templateStyles":"$undefined","templateScripts":"$undefined","notFound":"$undefined","notFoundStyles":"$undefined","styles":null}]]},[null,["$","html",null,{"lang":"en","children":[["$","head",null,{"children":[["$","meta",null,{"name":"robots","content":"index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1"}],["$","link",null,{"rel":"icon","href":"/images/website-icon.svg"}]]}],["$","body",null,{"itemScope":true,"itemType":"https://schema.org/SoftwareApplication","className":"c455","children":[["$","meta",null,{"itemProp":"applicationCategory","content":"Business Planning Service"}],["$","$L3",null,{"parallelRouterKey":"children","segmentPath":["children"],"loading":"$undefined","loadingStyles":"$undefined","loadingScripts":"$undefined","hasLoading":false,"error":"$undefined","errorStyles":"$undefined","errorScripts":"$undefined","template":["$","$L5",null,{}],"templateStyles":"$undefined","templateScripts":"$undefined","notFound":"$L6","notFoundStyles":[],"styles":null}]]}]]}],null]],[[["$","link","0",{"rel":"stylesheet","href":"/_next/static/css/f5c18260de885e3c.css","precedence":"next","crossOrigin":""}]],"$L7"]]]] 6:E{"digest":"NEXT_REDIRECT;replace;/;307;"} 8:I[4699,["6081","static/chunks/6081-024259f4f6c69551.js?v1758114278318","3842","static/chunks/3842-fc747814cdab0121.js?v1758114278318","6142","static/chunks/6142-fe3b722656e566bf.js?v1758114278318","995","static/chunks/app/resources/business-plans/%5Bslug%5D/page-d07cc0355ed69241.js?v1758114278318"],""] 9:T699d,{"id":"cG9zdDo1NjY4","title":"How to Attract Customers: Strategies for Small Businesses","content":"\n

Attracting customers is essential for small businesses looking to grow sustainably. Knowing how to bring in the right customers is critical to establishing a strong market presence, boosting profitability, and achieving long-term stability. This article offers proven strategies for small businesses on how to attract customers effectively, ensuring your efforts lead to meaningful growth and customer loyalty.

\n\n\n\n

Identify Your Target Audience

\n\n\n\n

Start by defining your ideal customer. Knowing who you want to attract makes it easier to tailor your marketing approach to meet specific needs and preferences. Consider demographic factors such as age, income level, location, interests, and behaviors like purchasing habits and preferred communication channels. Identifying your target audience allows you to craft messages that resonate, ultimately helping you attract more customers who are genuinely interested in your products or services.

\n\n\n\n

Build an Attractive Value Proposition

\n\n\n\n

A well-defined value proposition is fundamental in showing customers why they should choose you. Your value proposition should communicate the unique benefits of your offerings and how they address specific problems or needs of your target audience. Be clear, concise, and specific about what sets your business apart. Prospective customers are more likely to take action and engage with your business when they see a clear advantage.

\n\n\n\n

Engage Through Content Marketing

\n\n\n\n

High-quality content is one of the most effective ways to attract customers, build trust, and establish your brand as a reliable resource. Along with blog posts, guides, or informative articles, using engaging videos can amplify your reach. Tools like an AI video generator make it easier to create professional content quickly without heavy production costs. Platforms such as invideo AI help businesses transform ideas into compelling videos, giving your content marketing strategy a strong visual edge. This approach makes it more likely that potential customers will remember and choose you when they’re ready to purchase.

\n\n\n\n

Leverage Social Media

\n\n\n\n

Social media platforms provide excellent tools to reach and engage a broad audience. Determine which platforms your target customers use most frequently and tailor your content to fit each one. Social media engagement fosters brand visibility, encourages interaction, and allows you to share information about products, events, and promotions. Effective social media use helps build community and encourages followers to become loyal customers.

\n\n\n\n

Improve Visibility with SEO

\n\n\n\n

Search engine optimization (SEO) enhances your online visibility, making it easier for potential customers to find you. By optimizing your website with relevant keywords such as “how to get customers for my business” or “how to attract customers” you can improve your search engine ranking, increasing your chances of appearing on the first page of search results. Incorporate SEO best practices across your website to attract customers actively searching for the products or services you offer.

\n\n\n\n

Offer Incentives and Promotions

\n\n\n\n

Discounts, free trials, and other promotions can attract customers by offering a low-risk way to try your products or services. Consider offering introductory promotions or referral discounts that encourage both new and existing customers to engage with your brand. Incentives make it easier for potential customers decision to try what you offer and can be especially effective during periods of high customer activity, such as holidays or seasonal events.

\n\n\n\n

Build Strategic Partnerships

\n\n\n\n

Partnering with other businesses that share a similar audience can increase your reach and attract new customers. Collaborating with non-competing businesses allows you to access a broader customer base and strengthen brand credibility. Consider co-hosting events, creating joint promotions, or cross-promoting services to reach more customers through established networks.

\n\n\n\n

Utilize Email Marketing for Engagement

\n\n\n\n

Email marketing is a direct way to engage with both new and returning customers. Keep your audience informed of promotions, new product launches, and updates by sending targeted and relevant emails. Personalized email content, like special offers for specific customer segments, can make customers feel valued and increase engagement. A strong email marketing strategy can help you nurture relationships and encourage repeat business.

\n\n\n\n

Encourage Customer Referrals

\n\n\n\n

Referrals are a powerful way to attract customers by leveraging word-of-mouth marketing. Encourage satisfied customers to refer friends and family by offering incentives such as discounts or rewards. Happy customers can become strong advocates for your business, helping you reach potential customers who are more likely to trust recommendations from their network.

\n\n\n\n

Optimize Your Website for Conversion

\n\n\n\n

A well-designed, easy-to-navigate website helps convert visitors into customers. Ensure your website clearly communicates your offerings, provides detailed product or service information, and includes strong calls to action. A smooth, user-friendly experience ensures that customers can easily find what they need, making it more likely they will take the next step toward purchasing.

\n\n\n\n

Show Social Proof with Testimonials and Reviews

\n\n\n\n

Displaying customer testimonials, case studies, and reviews can build credibility and reassure potential customers. Highlighting positive experiences demonstrates value, showing potential customers that others have benefited from your offerings. Include reviews on your website, social media, and other marketing materials to reinforce trust and encourage new customers to try your products or services.

\n\n\n\n

Attend Community Events

\n\n\n\n

Participating in local events, trade shows, or community gatherings can help you connect with customers in person. This type of engagement builds a stronger, more personal connection and can be particularly effective for small businesses. By establishing a presence in your community, you can build awareness, attract customers, and strengthen your brand’s reputation.

\n\n\n\n

Knowing how to attract customers is essential for sustainable growth, especially for small businesses looking to build a solid customer base. By identifying your target audience, providing value, and engaging across multiple channels, you create a strong foundation for attracting customers likely to stay with you.

\n\n\n\n

Ready to Grow Your Business? At Modeliks, we specialize in advanced business planning solutions that help you attract customers effectively. Contact us today to discover how we can help your business achieve its goals. Start your free trial!

\n\n\n\n

\n","slug":"how-to-attract-customers","date":"2024-10-28T10:36:42","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"}]},"mainCategory":{"mainCategory":["business-plans"],"videoHeader":null},"tags":{"nodes":[{"name":"business planning"}]},"featuredImage":{"node":{"id":"cG9zdDo1Njg3","sourceUrl":"/images/cms/How-to-Attract-Customers-Strategies-for-Small-Businesses.jpg","altText":"Modeliks Guide on attracting customers for small businesses, including SEO, content, and referral strategies for growth."}},"seo":{"metaDesc":"Discover strategies for how to attract customers to your small business, from content marketing and SEO to incentives and customer referrals."},"modified":"2025-09-15T09:49:34","related":[{"id":"cG9zdDoxMTU0MQ==","title":"How Accountants Can Offer High-Margin Advisory Services","content":"\n

Why Advisory Services Matter for Accounting Firms

\n\n\n\n

The accounting profession is shifting. Compliance and bookkeeping remain essential, but today’s clients expect more. They want guidance on how to run their business smarter, manage cash flow, and plan for the future.

\n\n\n\n

According to a CPA.com survey:

\n\n\n\n\n\n\n\n

This means the demand is already there. The opportunity for accounting firms is clear: move beyond bookkeeping into high-margin advisory services.

\n\n\n\n
\n\n\n\n

The Challenge: Scaling Advisory Without Burning Out

\n\n\n\n

For most small and mid-sized firms, the hesitation is simple:
❌ Limited staff time
❌ No standardized tools for forecasting & reporting
❌ Concern about overcomplicating workflows

\n\n\n\n

The good news? Advisory can be delivered at scale, without adding headcount or creating inefficiencies — if you have the right system.

\n\n\n\n
\n\n\n\n

The Solution: Modeliks for Advisory Services

\n\n\n\n

Modeliks helps accountants transform their existing relationships into advisory partnerships by automating the heavy lifting.

\n\n\n\n

Here’s how it works in practice:

\n\n\n\n

1️⃣ Connect QuickBooks in Minutes
Sync client actuals directly — no messy spreadsheets or manual imports.

\n\n\n\n

2️⃣ Build Budgets & Automated Financials
Instantly generate a forward-looking P&L, Balance Sheet, and Cash Flow statement, tailored to each client.

\n\n\n\n

3️⃣ Deliver Dashboards & Variance Analysis
Clients see Actual vs. Plan vs. Previous Periods. You provide insight into why numbers moved — without building reports from scratch each month.

\n\n\n\n
\n\n\n\n

The Impact for Accounting Firms

\n\n\n\n

Firms using Modeliks see:
New revenue streams by offering planning & reporting as premium packages
Higher client retention thanks to consistent value beyond compliance
No extra headcount required, since processes are automated
Improved positioning as trusted advisors, not just bookkeepers

\n\n\n\n

As one accountant put it:

\n\n\n\n
\n

“Our clients can now make confident decisions. For us it’s a game-changer — we finally sell insight, not just compliance.”

\n
\n\n\n\n
\n\n\n\n

Why Now Is the Time

\n\n\n\n

Client expectations are rising. Competitors are moving into advisory. Technology makes it easier than ever to scale.

\n\n\n\n

If you’re an accountant or firm owner, now is the time to position your practice for the next decade. Advisory services are not just an add-on — they’re the future of accounting.

\n\n\n\n
\n\n\n\n

Next Steps

\n\n\n\n

📽️ Watch the full video playbook here: https://www.youtube.com/watch?v=UlQEwnWOdKQ.
🌐 Explore how Modeliks can help you launch advisory services in under an hour -> HERE.

\n\n\n\n

📩 Or reach out to us directly to explore how Modeliks can be tailored for your firm.

\n\n\n\n

Enjoy Modeliks! We know we are!

\n\n\n\n

Author:
Modeliks Team

\n","slug":"high-margin-advisory-services-accountants","date":"2025-09-02T08:30:06","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"},{"id":"dGVybToxNA==","name":"Financial Forecast"},{"id":"dGVybTozNQ==","name":"News"},{"id":"dGVybTozNA==","name":"Partners"},{"id":"dGVybToxMg==","name":"Pitch Decks"},{"id":"dGVybToxMw==","name":"Reports & Dashboards"}]},"mainCategory":{"mainCategory":["financial-forecast"],"videoHeader":"https://www.youtube.com/watch?v=UlQEwnWOdKQ"},"tags":{"nodes":[{"name":"accounting advisory services growth"},{"name":"budgeting and forecasting"},{"name":"business planning"},{"name":"consulting firm profitability strategies"},{"name":"Financial analysis"},{"name":"financial forecasting"},{"name":"financial modeling"},{"name":"financial planning"},{"name":"financial planning for professional services firms"},{"name":"financial reporting"}]},"featuredImage":{"node":{"id":"cG9zdDoxMTU0Mg==","sourceUrl":"/images/cms/Screenshot-2025-09-02-at-10.27.59.png","altText":"How to offer Advisory Services at High Margin?"}},"seo":{"metaDesc":"Learn how accounting firms can add high-margin advisory services without extra headcount. Discover how Modeliks helps accountants deliver financial planning, reporting, and dashboards that clients will pay more for."},"modified":"2025-09-02T08:30:10","related":null},{"id":"cG9zdDoxMTQ4Mw==","title":"How to Manage & Grow Your Professional Services Business: A Strategic Playbook","content":"\n

Running a professional services business is demanding. Whether you’re a founder, consultant, accountant, or finance leader, the challenges are similar:

\n\n\n\n\n\n\n\n

The truth? Many services firms outgrow spreadsheets faster than they realize. A project-based business requires a planning and reporting framework that adapts as you grow – not one that breaks every time a new client, project, or team member comes onboard.

\n\n\n\n

That’s where having a structured financial planning and reporting system becomes a game-changer.

\n\n\n\n
\n\n\n\n

Who is This Playbook For?

\n\n\n\n

This strategic framework is designed for:

\n\n\n\n\n\n\n\n

If you run a project-based business, use timesheets, or manage multiple clients, this playbook is for you.

\n\n\n\n
\n\n\n\n

How to Grow Profitability in Professional Services

\n\n\n\n

Professional services firms often face profitability challenges because margins are tied to capacity, efficiency, and client mix. Here’s where the right planning approach makes a difference:

\n\n\n\n

1. Plan by Project (Not Just Company-Level)

\n\n\n\n

Each project has its own revenue, costs, and resources. Without project-level visibility, it’s impossible to know which work is actually profitable.

\n\n\n\n

2. Track Actuals vs. Plan

\n\n\n\n

It’s not enough to create a yearly budget. Monthly actuals vs. plan reporting helps you quickly see where projects are off track and adjust before problems snowball.

\n\n\n\n

3. Build Scenarios

\n\n\n\n

What happens if a big client leaves? Or if you add two more consultants next quarter? Scenario planning gives you the confidence to make tough decisions with numbers to back them up.

\n\n\n\n

4. Monitor Utilization & Capacity

\n\n\n\n

Employee utilization is the heartbeat of a services firm. By linking financial forecasts to billable hours, staffing, and client demand, you can identify bottlenecks and prevent costly underutilization.

\n\n\n\n
\n\n\n\n

How Modeliks Helps

\n\n\n\n

At Modeliks, we’ve built a platform that turns these best practices into a structured, repeatable process.

\n\n\n\n

With Modeliks, you can:

\n\n\n\n\n\n\n\n
\n\n\n\n

Why This Matters Now

\n\n\n\n

Most firms wait until they have 100+ employees to rethink planning. But the truth is, dimensional planning and reporting matters at 20 employees, as much as at 200.

\n\n\n\n

The earlier you set up a scalable framework, the faster you can:

\n\n\n\n\n\n\n\n
\n\n\n\n

Key Takeaway

\n\n\n\n

Growing a professional services business isn’t just about winning more clients — it’s about building a system that lets you manage projects, measure performance, and grow profitably.

\n\n\n\n

That’s what this playbook is about — and why we built Modeliks.

\n\n\n\n

👉 If you want to see how Modeliks can help you manage and grow your services firm, watch the full video walkthrough here.

\n\n\n\n

📩 Or reach out to us directly to explore how Modeliks can be tailored for your firm.

\n\n\n\n

Enjoy Modeliks! We know we are!

\n\n\n\n

Author:
Modeliks Team

\n","slug":"financial-planning-for-professional-services","date":"2025-09-01T11:47:08","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"},{"id":"dGVybToxNA==","name":"Financial Forecast"},{"id":"dGVybTozNQ==","name":"News"},{"id":"dGVybTozNA==","name":"Partners"},{"id":"dGVybToxMg==","name":"Pitch Decks"},{"id":"dGVybToxMw==","name":"Reports & Dashboards"}]},"mainCategory":{"mainCategory":["financial-forecast"],"videoHeader":"https://www.youtube.com/watch?v=E87pBDPZzPc"},"tags":{"nodes":[{"name":"accounting advisory services growth"},{"name":"budgeting and forecasting"},{"name":"business planning"},{"name":"consulting firm profitability strategies"},{"name":"Financial analysis"},{"name":"financial forecasting"},{"name":"financial modeling"},{"name":"financial planning"},{"name":"financial planning for professional services firms"},{"name":"financial reporting"}]},"featuredImage":{"node":{"id":"cG9zdDoxMTQ4NA==","sourceUrl":"/images/cms/Screenshot-2025-09-01-at-13.39.02.png","altText":"Financial planning for professional services"}},"seo":{"metaDesc":"Discover how to manage and grow your professional services firm with project-based financial planning, reporting, and forecasting strategies."},"modified":"2025-09-01T11:47:11","related":null},{"id":"cG9zdDoxMDQyMA==","title":"Modeliks 2.0 is Live!","content":"\n

Today we released a massive new update of Modeliks.  A multidimensional Modeliks 2.0. I am both happy and sad to see Modeliks grow up. I liked baby Modeliks. He was cute and a little clumsy. Now, we created a beast.  

\n\n\n\n

We listened to your feedback and made Modeliks by far the best financial planning and reporting tool for SMEs. Alright, I might be a bit subjective, but here is what’s new:

\n\n\n\n
    \n
  1. Multi dimensional planning and reporting. This means that you can plan and track performance by organizational unit, whether that is business units, departments, geography, stores, projects. However your company is structured, you can have clear targets and track performance across your whole organization.
  2. \n\n\n\n
  3. Consolidation: if you plan on a business unit level, Modeliks will consolidate your financial plans upwords.
  4. \n\n\n\n
  5. Allocations: allocate costs from the head office down to the operating units. Why? Some costs are incurred in the head office, or regional offices, but should be allocated down to the operating units, in order to get a correct picture of profitability across the organization.
  6. \n\n\n\n
  7. Quickbooks integration. Connect Modeliks to your Quickbooks and have your planning and monthly reporting automated, error free and done in minutes.
  8. \n\n\n\n
  9. Account grouping. Group several accounts into one group account. For example, you can create a Utilities group account and make your Energy, heating, phone, internet, water accounts part of the utilities group. Why? Because when you plan, you don’t want to plan on every single small account that you have in your accounting system. It is too tedious and messy. So, group them logically, plan on groups, and make planning and reporting easy and useful.
  10. \n\n\n\n
  11. Initiative planning and evaluation. You have a new initiative in mind for your business? Create a business case and see how it will impact your business. If the numbers say it’s good, keep it. If not, drop it.  
  12. \n\n\n\n
  13. Monthly forecasting. Now you can forecast up to 3 years on monthly basis.
  14. \n\n\n\n
  15. Lastly. Speed. Modeliks is now 10 times faster than before.   
  16. \n
\n\n\n\n

And there is a lot more to come in the next few months. Stay tuned for new features, and in the mean-time, plan, manage and grow your business with Modeliks 2.0.

\n\n\n\n

Let’s recap. Now you can:

\n\n\n\n
    \n
  1. Build driver based financial models for any business
  2. \n\n\n\n
  3. Do it by department, business unit, geography, stores, projects
  4. \n\n\n\n
  5. Run scenarios and evaluate new initiatives
  6. \n\n\n\n
  7. Track actual performance vs budget, on every level in your organization. Especially easy with the Quickbooks integration
  8. \n\n\n\n
  9. Automate monthly investor and management reporting
  10. \n\n\n\n
  11. And write professional and detailed business plans with the help of our AI assistant.
  12. \n
\n\n\n\n

Enjoy Modeliks 2.0! We know we are!

\n\n\n\n

Author:
Modeliks Team

\n","slug":"modeliks-2-0-a-live","date":"2025-04-01T08:59:31","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"},{"id":"dGVybToxNA==","name":"Financial Forecast"},{"id":"dGVybTozNQ==","name":"News"},{"id":"dGVybTozNA==","name":"Partners"},{"id":"dGVybToxMg==","name":"Pitch Decks"},{"id":"dGVybToxMw==","name":"Reports & Dashboards"}]},"mainCategory":{"mainCategory":["financial-forecast"],"videoHeader":"https://www.youtube.com/watch?v=-61deO4BkFg"},"tags":{"nodes":[{"name":"budgeting and forecasting"},{"name":"business planning"},{"name":"Financial analysis"},{"name":"financial forecasting"},{"name":"financial modeling"},{"name":"financial planning"},{"name":"financial reporting"},{"name":"market analysis"},{"name":"modeliks"},{"name":"quickbooks"}]},"featuredImage":{"node":{"id":"cG9zdDoxMDQyMg==","sourceUrl":"/images/cms/Modeliks-2.0-Post-image.png","altText":"Modeliks 2.0."}},"seo":{"metaDesc":"A massive new update of Modeliks is here. A multidimensional, Quickbooks integrated, faster than ever Modeliks 2.0. GROW your business, NOW!"},"modified":"2025-04-01T09:20:31","related":null}]}2:["$","$L8",null,{"post":"$9"}] 7:[["$","meta","0",{"name":"viewport","content":"width=device-width, initial-scale=1"}],["$","meta","1",{"charSet":"utf-8"}],["$","title","2",{"children":"Modeliks | How to Attract Customers: Strategies for Small Businesses"}],["$","meta","3",{"name":"description","content":"Discover strategies for how to attract customers to your small business, from content marketing and SEO to incentives and customer referrals."}],["$","link","4",{"rel":"canonical","href":"https://www.modeliks.com/resources/business-plans/how-to-attract-customers"}],["$","meta","5",{"property":"og:title","content":"Modeliks | How to Attract Customers: Strategies for Small Businesses"}],["$","meta","6",{"property":"og:description","content":"Discover strategies for how to attract customers to your small business, from content marketing and SEO to incentives and customer referrals."}],["$","meta","7",{"property":"og:url","content":"https://www.modeliks.com/resources/business-plans/how-to-attract-customers"}],["$","meta","8",{"property":"og:site_name","content":"Modeliks"}],["$","meta","9",{"property":"og:locale","content":"en_US"}],["$","meta","10",{"property":"og:type","content":"article"}],["$","meta","11",{"name":"twitter:card","content":"summary"}],["$","meta","12",{"name":"twitter:title","content":"Modeliks | How to Attract Customers: Strategies for Small Businesses"}],["$","meta","13",{"name":"twitter:description","content":"Discover strategies for how to attract customers to your small business, from content marketing and SEO to incentives and customer referrals."}],["$","link","14",{"rel":"icon","href":"/favicon.ico","type":"image/x-icon","sizes":"16x16"}]] 1:null