3:I[5613,[],""] 5:I[1778,[],""] 4:["slug","how-to-attract-customers","d"] 0:["rXxUGZjkA82IrNoFDwUF-",[[["",{"children":["resources",{"children":["business-plans",{"children":[["slug","how-to-attract-customers","d"],{"children":["__PAGE__?{\"slug\":\"how-to-attract-customers\"}",{}]}]}]}]},"$undefined","$undefined",true],["",{"children":["resources",{"children":["business-plans",{"children":[["slug","how-to-attract-customers","d"],{"children":["__PAGE__",{},["$L1","$L2",null]]},["$","$L3",null,{"parallelRouterKey":"children","segmentPath":["children","resources","children","business-plans","children","$4","children"],"loading":"$undefined","loadingStyles":"$undefined","loadingScripts":"$undefined","hasLoading":false,"error":"$undefined","errorStyles":"$undefined","errorScripts":"$undefined","template":["$","$L5",null,{}],"templateStyles":"$undefined","templateScripts":"$undefined","notFound":"$undefined","notFoundStyles":"$undefined","styles":[["$","link","0",{"rel":"stylesheet","href":"/_next/static/css/2e6661b0417b461e.css","precedence":"next","crossOrigin":""}]]}]]},["$","$L3",null,{"parallelRouterKey":"children","segmentPath":["children","resources","children","business-plans","children"],"loading":"$undefined","loadingStyles":"$undefined","loadingScripts":"$undefined","hasLoading":false,"error":"$undefined","errorStyles":"$undefined","errorScripts":"$undefined","template":["$","$L5",null,{}],"templateStyles":"$undefined","templateScripts":"$undefined","notFound":"$undefined","notFoundStyles":"$undefined","styles":null}]]},["$","$L3",null,{"parallelRouterKey":"children","segmentPath":["children","resources","children"],"loading":"$undefined","loadingStyles":"$undefined","loadingScripts":"$undefined","hasLoading":false,"error":"$undefined","errorStyles":"$undefined","errorScripts":"$undefined","template":["$","$L5",null,{}],"templateStyles":"$undefined","templateScripts":"$undefined","notFound":"$undefined","notFoundStyles":"$undefined","styles":null}]]},[null,["$","html",null,{"lang":"en","children":[["$","head",null,{"children":[["$","meta",null,{"name":"robots","content":"index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1"}],["$","link",null,{"rel":"icon","href":"/images/website-icon.svg"}]]}],["$","body",null,{"itemScope":true,"itemType":"https://schema.org/SoftwareApplication","className":"c455","children":[["$","meta",null,{"itemProp":"applicationCategory","content":"Business Planning Service"}],["$","$L3",null,{"parallelRouterKey":"children","segmentPath":["children"],"loading":"$undefined","loadingStyles":"$undefined","loadingScripts":"$undefined","hasLoading":false,"error":"$undefined","errorStyles":"$undefined","errorScripts":"$undefined","template":["$","$L5",null,{}],"templateStyles":"$undefined","templateScripts":"$undefined","notFound":"$L6","notFoundStyles":[],"styles":null}]]}]]}],null]],[[["$","link","0",{"rel":"stylesheet","href":"/_next/static/css/f5c18260de885e3c.css","precedence":"next","crossOrigin":""}]],"$L7"]]]] 6:E{"digest":"NEXT_REDIRECT;replace;/;307;"} 8:I[4699,["6081","static/chunks/6081-024259f4f6c69551.js?v1758114278318","3842","static/chunks/3842-fc747814cdab0121.js?v1758114278318","6142","static/chunks/6142-fe3b722656e566bf.js?v1758114278318","995","static/chunks/app/resources/business-plans/%5Bslug%5D/page-d07cc0355ed69241.js?v1758114278318"],""] 9:T699d,{"id":"cG9zdDo1NjY4","title":"How to Attract Customers: Strategies for Small Businesses","content":"\n
Attracting customers is essential for small businesses looking to grow sustainably. Knowing how to bring in the right customers is critical to establishing a strong market presence, boosting profitability, and achieving long-term stability. This article offers proven strategies for small businesses on how to attract customers effectively, ensuring your efforts lead to meaningful growth and customer loyalty.
\n\n\n\nStart by defining your ideal customer. Knowing who you want to attract makes it easier to tailor your marketing approach to meet specific needs and preferences. Consider demographic factors such as age, income level, location, interests, and behaviors like purchasing habits and preferred communication channels. Identifying your target audience allows you to craft messages that resonate, ultimately helping you attract more customers who are genuinely interested in your products or services.
\n\n\n\nA well-defined value proposition is fundamental in showing customers why they should choose you. Your value proposition should communicate the unique benefits of your offerings and how they address specific problems or needs of your target audience. Be clear, concise, and specific about what sets your business apart. Prospective customers are more likely to take action and engage with your business when they see a clear advantage.
\n\n\n\nHigh-quality content is one of the most effective ways to attract customers, build trust, and establish your brand as a reliable resource. Along with blog posts, guides, or informative articles, using engaging videos can amplify your reach. Tools like an AI video generator make it easier to create professional content quickly without heavy production costs. Platforms such as invideo AI help businesses transform ideas into compelling videos, giving your content marketing strategy a strong visual edge. This approach makes it more likely that potential customers will remember and choose you when they’re ready to purchase.
\n\n\n\nSocial media platforms provide excellent tools to reach and engage a broad audience. Determine which platforms your target customers use most frequently and tailor your content to fit each one. Social media engagement fosters brand visibility, encourages interaction, and allows you to share information about products, events, and promotions. Effective social media use helps build community and encourages followers to become loyal customers.
\n\n\n\nSearch engine optimization (SEO) enhances your online visibility, making it easier for potential customers to find you. By optimizing your website with relevant keywords such as “how to get customers for my business” or “how to attract customers” you can improve your search engine ranking, increasing your chances of appearing on the first page of search results. Incorporate SEO best practices across your website to attract customers actively searching for the products or services you offer.
\n\n\n\nDiscounts, free trials, and other promotions can attract customers by offering a low-risk way to try your products or services. Consider offering introductory promotions or referral discounts that encourage both new and existing customers to engage with your brand. Incentives make it easier for potential customers decision to try what you offer and can be especially effective during periods of high customer activity, such as holidays or seasonal events.
\n\n\n\nPartnering with other businesses that share a similar audience can increase your reach and attract new customers. Collaborating with non-competing businesses allows you to access a broader customer base and strengthen brand credibility. Consider co-hosting events, creating joint promotions, or cross-promoting services to reach more customers through established networks.
\n\n\n\nEmail marketing is a direct way to engage with both new and returning customers. Keep your audience informed of promotions, new product launches, and updates by sending targeted and relevant emails. Personalized email content, like special offers for specific customer segments, can make customers feel valued and increase engagement. A strong email marketing strategy can help you nurture relationships and encourage repeat business.
\n\n\n\nReferrals are a powerful way to attract customers by leveraging word-of-mouth marketing. Encourage satisfied customers to refer friends and family by offering incentives such as discounts or rewards. Happy customers can become strong advocates for your business, helping you reach potential customers who are more likely to trust recommendations from their network.
\n\n\n\nA well-designed, easy-to-navigate website helps convert visitors into customers. Ensure your website clearly communicates your offerings, provides detailed product or service information, and includes strong calls to action. A smooth, user-friendly experience ensures that customers can easily find what they need, making it more likely they will take the next step toward purchasing.
\n\n\n\nDisplaying customer testimonials, case studies, and reviews can build credibility and reassure potential customers. Highlighting positive experiences demonstrates value, showing potential customers that others have benefited from your offerings. Include reviews on your website, social media, and other marketing materials to reinforce trust and encourage new customers to try your products or services.
\n\n\n\nParticipating in local events, trade shows, or community gatherings can help you connect with customers in person. This type of engagement builds a stronger, more personal connection and can be particularly effective for small businesses. By establishing a presence in your community, you can build awareness, attract customers, and strengthen your brand’s reputation.
\n\n\n\nKnowing how to attract customers is essential for sustainable growth, especially for small businesses looking to build a solid customer base. By identifying your target audience, providing value, and engaging across multiple channels, you create a strong foundation for attracting customers likely to stay with you.
\n\n\n\nReady to Grow Your Business? At Modeliks, we specialize in advanced business planning solutions that help you attract customers effectively. Contact us today to discover how we can help your business achieve its goals. Start your free trial!
\n\n\n\n\n","slug":"how-to-attract-customers","date":"2024-10-28T10:36:42","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"}]},"mainCategory":{"mainCategory":["business-plans"],"videoHeader":null},"tags":{"nodes":[{"name":"business planning"}]},"featuredImage":{"node":{"id":"cG9zdDo1Njg3","sourceUrl":"/images/cms/How-to-Attract-Customers-Strategies-for-Small-Businesses.jpg","altText":"Modeliks Guide on attracting customers for small businesses, including SEO, content, and referral strategies for growth."}},"seo":{"metaDesc":"Discover strategies for how to attract customers to your small business, from content marketing and SEO to incentives and customer referrals."},"modified":"2025-09-15T09:49:34","related":[{"id":"cG9zdDoxMTU0MQ==","title":"How Accountants Can Offer High-Margin Advisory Services","content":"\nThe accounting profession is shifting. Compliance and bookkeeping remain essential, but today’s clients expect more. They want guidance on how to run their business smarter, manage cash flow, and plan for the future.
\n\n\n\nAccording to a CPA.com survey:
\n\n\n\nThis means the demand is already there. The opportunity for accounting firms is clear: move beyond bookkeeping into high-margin advisory services.
\n\n\n\nFor most small and mid-sized firms, the hesitation is simple:
❌ Limited staff time
❌ No standardized tools for forecasting & reporting
❌ Concern about overcomplicating workflows
The good news? Advisory can be delivered at scale, without adding headcount or creating inefficiencies — if you have the right system.
\n\n\n\nModeliks helps accountants transform their existing relationships into advisory partnerships by automating the heavy lifting.
\n\n\n\nHere’s how it works in practice:
\n\n\n\n1️⃣ Connect QuickBooks in Minutes
Sync client actuals directly — no messy spreadsheets or manual imports.
2️⃣ Build Budgets & Automated Financials
Instantly generate a forward-looking P&L, Balance Sheet, and Cash Flow statement, tailored to each client.
3️⃣ Deliver Dashboards & Variance Analysis
Clients see Actual vs. Plan vs. Previous Periods. You provide insight into why numbers moved — without building reports from scratch each month.
Firms using Modeliks see:
✅ New revenue streams by offering planning & reporting as premium packages
✅ Higher client retention thanks to consistent value beyond compliance
✅ No extra headcount required, since processes are automated
✅ Improved positioning as trusted advisors, not just bookkeepers
As one accountant put it:
\n\n\n\n\n\n\n\n\n“Our clients can now make confident decisions. For us it’s a game-changer — we finally sell insight, not just compliance.”
\n
Client expectations are rising. Competitors are moving into advisory. Technology makes it easier than ever to scale.
\n\n\n\nIf you’re an accountant or firm owner, now is the time to position your practice for the next decade. Advisory services are not just an add-on — they’re the future of accounting.
\n\n\n\n📽️ Watch the full video playbook here: https://www.youtube.com/watch?v=UlQEwnWOdKQ.
🌐 Explore how Modeliks can help you launch advisory services in under an hour -> HERE.
📩 Or reach out to us directly to explore how Modeliks can be tailored for your firm.
\n\n\n\nEnjoy Modeliks! We know we are!
\n\n\n\nAuthor:
Modeliks Team
Running a professional services business is demanding. Whether you’re a founder, consultant, accountant, or finance leader, the challenges are similar:
\n\n\n\nThe truth? Many services firms outgrow spreadsheets faster than they realize. A project-based business requires a planning and reporting framework that adapts as you grow – not one that breaks every time a new client, project, or team member comes onboard.
\n\n\n\nThat’s where having a structured financial planning and reporting system becomes a game-changer.
\n\n\n\nThis strategic framework is designed for:
\n\n\n\nIf you run a project-based business, use timesheets, or manage multiple clients, this playbook is for you.
\n\n\n\nProfessional services firms often face profitability challenges because margins are tied to capacity, efficiency, and client mix. Here’s where the right planning approach makes a difference:
\n\n\n\nEach project has its own revenue, costs, and resources. Without project-level visibility, it’s impossible to know which work is actually profitable.
\n\n\n\nIt’s not enough to create a yearly budget. Monthly actuals vs. plan reporting helps you quickly see where projects are off track and adjust before problems snowball.
\n\n\n\nWhat happens if a big client leaves? Or if you add two more consultants next quarter? Scenario planning gives you the confidence to make tough decisions with numbers to back them up.
\n\n\n\nEmployee utilization is the heartbeat of a services firm. By linking financial forecasts to billable hours, staffing, and client demand, you can identify bottlenecks and prevent costly underutilization.
\n\n\n\nAt Modeliks, we’ve built a platform that turns these best practices into a structured, repeatable process.
\n\n\n\nWith Modeliks, you can:
\n\n\n\nMost firms wait until they have 100+ employees to rethink planning. But the truth is, dimensional planning and reporting matters at 20 employees, as much as at 200.
\n\n\n\nThe earlier you set up a scalable framework, the faster you can:
\n\n\n\nGrowing a professional services business isn’t just about winning more clients — it’s about building a system that lets you manage projects, measure performance, and grow profitably.
\n\n\n\nThat’s what this playbook is about — and why we built Modeliks.
\n\n\n\n👉 If you want to see how Modeliks can help you manage and grow your services firm, watch the full video walkthrough here.
\n\n\n\n📩 Or reach out to us directly to explore how Modeliks can be tailored for your firm.
\n\n\n\nEnjoy Modeliks! We know we are!
\n\n\n\nAuthor:
Modeliks Team
Today we released a massive new update of Modeliks. A multidimensional Modeliks 2.0. I am both happy and sad to see Modeliks grow up. I liked baby Modeliks. He was cute and a little clumsy. Now, we created a beast.
\n\n\n\nWe listened to your feedback and made Modeliks by far the best financial planning and reporting tool for SMEs. Alright, I might be a bit subjective, but here is what’s new:
\n\n\n\nAnd there is a lot more to come in the next few months. Stay tuned for new features, and in the mean-time, plan, manage and grow your business with Modeliks 2.0.
\n\n\n\nLet’s recap. Now you can:
\n\n\n\nEnjoy Modeliks 2.0! We know we are!
\n\n\n\nAuthor:
Modeliks Team