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Registering a trademark is crucial in protecting your brand’s identity and ensuring its uniqueness in the marketplace. Whether you’re a startup or an established business, understanding the trademark registration process can safeguard your intellectual property and add significant value to your brand. This guide will walk you through the essentials of trademark registration, covering the basics, the application process, and key considerations.
\n\n\n\nA trademark is a distinctive sign, symbol, or expression that identifies and differentiates the products or services of one entity from those of others. Trademarks can include logos, brand names, slogans, and even sounds. They serve as a source identifier, providing legal protection against unauthorized use by competitors.
\n\n\n\nWhile you can operate with an unregistered trademark, registering your trademark provides comprehensive legal protection. A registered trademark offers exclusive rights to use the mark across the designated territory, helping prevent others from using a similar mark that could confuse customers.
\n\n\n\nThere are two main types of trademarks:
\n\n\n\nBefore registering a trademark, you must ensure your desired mark is available. Start by conducting a thorough search in trademark databases relevant to your region. In the U.S., you would use the USPTO database, while in the European Union, the EUIPO database is essential. Checking for existing marks helps avoid potential legal conflicts and the risk of denying your application.
\n\n\n\nOnce you’ve confirmed the availability of your trademark, the next step is to prepare your application. This includes providing details such as:
\n\n\n\nIf you’re applying in the EU, you can file your application through the EUIPO for protection across all member states or through WIPO for international protection under the Madrid Protocol.
\n\n\n\nAfter submitting your application, it will undergo an examination process. The relevant office will check for issues, such as similarity to existing trademarks, incorrect classification of goods and services, or failure to meet distinctiveness criteria. In the EU, the process can take about 4 months if there are no objections or oppositions.
\n\n\n\nAfter your trademark passes the examination stage, the office publishes it in the official trademark bulletin. This opens a window for third parties to oppose the registration if they believe it infringes on their existing rights. In the EU, this period lasts for three months.
\n\n\n\nIf no one raises opposition, or if you resolve them in your favor, you will receive your trademark registration certificate. You now have the exclusive right to use the trademark with the goods or services specified in your application.
\n\n\n\nRegistering your trademark is just one step in building a strong foundation for your business. At Modeliks, we provide the tools and guidance you need to create comprehensive business plans, financial strategies, and investor-ready documents. Empower your business with the right resources and take your brand to the next level.
\n\n\n\nExplore Modeliks Now to start planning for success! Start your free trial!
\n","slug":"how-to-register-a-trademark","date":"2024-08-26T12:35:39","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"}]},"mainCategory":{"mainCategory":["business-plans"],"videoHeader":null},"tags":{"nodes":[{"name":"business planning"}]},"featuredImage":{"node":{"id":"cG9zdDoyNzM1","sourceUrl":"/images/cms/Modeliks-3.jpg","altText":"Modeliks guide on how to register a trademark, covering the application process, key steps, and legal protection for business brands."}},"seo":{"metaDesc":"Learn how to register a trademark with this comprehensive guide. Protect your brand's identity and ensure legal protection."},"modified":"2024-08-26T12:35:39","related":[{"id":"cG9zdDoxMTU0MQ==","title":"How Accountants Can Offer High-Margin Advisory Services","content":"\nThe accounting profession is shifting. Compliance and bookkeeping remain essential, but today’s clients expect more. They want guidance on how to run their business smarter, manage cash flow, and plan for the future.
\n\n\n\nAccording to a CPA.com survey:
\n\n\n\nThis means the demand is already there. The opportunity for accounting firms is clear: move beyond bookkeeping into high-margin advisory services.
\n\n\n\nFor most small and mid-sized firms, the hesitation is simple:
❌ Limited staff time
❌ No standardized tools for forecasting & reporting
❌ Concern about overcomplicating workflows
The good news? Advisory can be delivered at scale, without adding headcount or creating inefficiencies — if you have the right system.
\n\n\n\nModeliks helps accountants transform their existing relationships into advisory partnerships by automating the heavy lifting.
\n\n\n\nHere’s how it works in practice:
\n\n\n\n1️⃣ Connect QuickBooks in Minutes
Sync client actuals directly — no messy spreadsheets or manual imports.
2️⃣ Build Budgets & Automated Financials
Instantly generate a forward-looking P&L, Balance Sheet, and Cash Flow statement, tailored to each client.
3️⃣ Deliver Dashboards & Variance Analysis
Clients see Actual vs. Plan vs. Previous Periods. You provide insight into why numbers moved — without building reports from scratch each month.
Firms using Modeliks see:
✅ New revenue streams by offering planning & reporting as premium packages
✅ Higher client retention thanks to consistent value beyond compliance
✅ No extra headcount required, since processes are automated
✅ Improved positioning as trusted advisors, not just bookkeepers
As one accountant put it:
\n\n\n\n\n\n\n\n\n“Our clients can now make confident decisions. For us it’s a game-changer — we finally sell insight, not just compliance.”
\n
Client expectations are rising. Competitors are moving into advisory. Technology makes it easier than ever to scale.
\n\n\n\nIf you’re an accountant or firm owner, now is the time to position your practice for the next decade. Advisory services are not just an add-on — they’re the future of accounting.
\n\n\n\n📽️ Watch the full video playbook here: https://www.youtube.com/watch?v=UlQEwnWOdKQ.
🌐 Explore how Modeliks can help you launch advisory services in under an hour -> HERE.
📩 Or reach out to us directly to explore how Modeliks can be tailored for your firm.
\n\n\n\nEnjoy Modeliks! We know we are!
\n\n\n\nAuthor:
Modeliks Team
Running a professional services business is demanding. Whether you’re a founder, consultant, accountant, or finance leader, the challenges are similar:
\n\n\n\nThe truth? Many services firms outgrow spreadsheets faster than they realize. A project-based business requires a planning and reporting framework that adapts as you grow – not one that breaks every time a new client, project, or team member comes onboard.
\n\n\n\nThat’s where having a structured financial planning and reporting system becomes a game-changer.
\n\n\n\nThis strategic framework is designed for:
\n\n\n\nIf you run a project-based business, use timesheets, or manage multiple clients, this playbook is for you.
\n\n\n\nProfessional services firms often face profitability challenges because margins are tied to capacity, efficiency, and client mix. Here’s where the right planning approach makes a difference:
\n\n\n\nEach project has its own revenue, costs, and resources. Without project-level visibility, it’s impossible to know which work is actually profitable.
\n\n\n\nIt’s not enough to create a yearly budget. Monthly actuals vs. plan reporting helps you quickly see where projects are off track and adjust before problems snowball.
\n\n\n\nWhat happens if a big client leaves? Or if you add two more consultants next quarter? Scenario planning gives you the confidence to make tough decisions with numbers to back them up.
\n\n\n\nEmployee utilization is the heartbeat of a services firm. By linking financial forecasts to billable hours, staffing, and client demand, you can identify bottlenecks and prevent costly underutilization.
\n\n\n\nAt Modeliks, we’ve built a platform that turns these best practices into a structured, repeatable process.
\n\n\n\nWith Modeliks, you can:
\n\n\n\nMost firms wait until they have 100+ employees to rethink planning. But the truth is, dimensional planning and reporting matters at 20 employees, as much as at 200.
\n\n\n\nThe earlier you set up a scalable framework, the faster you can:
\n\n\n\nGrowing a professional services business isn’t just about winning more clients — it’s about building a system that lets you manage projects, measure performance, and grow profitably.
\n\n\n\nThat’s what this playbook is about — and why we built Modeliks.
\n\n\n\n👉 If you want to see how Modeliks can help you manage and grow your services firm, watch the full video walkthrough here.
\n\n\n\n📩 Or reach out to us directly to explore how Modeliks can be tailored for your firm.
\n\n\n\nEnjoy Modeliks! We know we are!
\n\n\n\nAuthor:
Modeliks Team
Today we released a massive new update of Modeliks. A multidimensional Modeliks 2.0. I am both happy and sad to see Modeliks grow up. I liked baby Modeliks. He was cute and a little clumsy. Now, we created a beast.
\n\n\n\nWe listened to your feedback and made Modeliks by far the best financial planning and reporting tool for SMEs. Alright, I might be a bit subjective, but here is what’s new:
\n\n\n\nAnd there is a lot more to come in the next few months. Stay tuned for new features, and in the mean-time, plan, manage and grow your business with Modeliks 2.0.
\n\n\n\nLet’s recap. Now you can:
\n\n\n\nEnjoy Modeliks 2.0! We know we are!
\n\n\n\nAuthor:
Modeliks Team