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Understanding the potential market for your product or service is crucial for any startup. Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) are three key metrics that help startups gauge market size and growth potential effectively. This article will break down each term and clarify their definitions, applications, and how to calculate them.
\n\n\n\nTAM, SAM, and SOM are vital metrics for evaluating a business’s potential market size. These metrics provide different insights into the market potential, helping businesses and investors understand the scope and feasibility of a venture.
\n\n\n\nTAM (Total Addressable Market) represents the total market demand for a product or service. It is the maximum revenue a business could generate if it achieves 100% market share. TAM is crucial for understanding a market’s full potential and helps set broad strategic goals.
\n\n\n\nSAM (Serviceable Available Market) is the portion of TAM that a company can target based on its business model, geographical reach, and product capabilities. It narrows down the TAM to a more realistic figure that the business can serve.
\n\n\n\nSOM (Serviceable Obtainable Market) is the share of the SAM that a company can realistically capture, considering its resources, competition, and market conditions. SOM provides a practical estimate of the achievable market share in the short to medium term.
\n\n\n\nFor a SaaS company launching a new project management tool:
\n\n\n\nThese metrics are used in various stages of business planning and investor presentations:
\n\n\n\nTAM
\n\n\n\nSAM
\n\n\n\nSOM
\n\n\n\nThese metrics allow startups to align product development, marketing strategies, and sales efforts with the most accessible and lucrative market segments. They are crucial for realistic goal setting and are often used to communicate business potential to investors and stakeholders.
\n\n\n\nTAM, SAM, and SOM are strategic tools:
\n\n\n\nAccurate market sizing ensures that startups avoid the pitfalls of underestimating or overestimating their market potential, which can lead to misallocated resources, skewed business strategies, and difficulty in attracting investment. It:
\n\n\n\nIncluding accurate TAM, SAM, and SOM figures in business plans:
\n\n\n\nUsing these metrics helps businesses:
\n\n\n\nFor startups, these metrics are essential for assessing market potential and guiding strategic decisions. They help understand market dynamics and the feasibility of capturing a significant market share, thus playing a pivotal role in attracting investors.
\n\n\n\nIdentify the broadest potential market for your product or service.
\n\n\n\nRefine your focus on the market you can serve with your current business model and distribution channels.
\n\n\n\nTo estimate this figure, assess your competition, market entry barriers, and your business’s unique value proposition.
\n\n\n\nUnderstanding and accurately calculating TAM, SAM, and SOM is crucial for startups to define their market opportunities, set realistic goals, and attract investors. By incorporating these metrics into your business strategy, you can ensure a focused and effective approach to market entry and growth.
\n\n\n\nReady to transform your business strategy? Try Modeliks today to streamline your business planning and achieve strategic success. Start for Free and see the difference!
\n","slug":"tam-sam-som-meaning","date":"2024-06-17T13:16:16","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"},{"id":"dGVybToxNA==","name":"Financial Forecast"}]},"mainCategory":{"mainCategory":["business-plans"],"videoHeader":null},"tags":{"nodes":[{"name":"competitor analysis"},{"name":"market analysis"}]},"featuredImage":{"node":{"id":"cG9zdDoyMzc2","sourceUrl":"/images/cms/TAM-SAM-SOM-Meaning-How-to-Calculate.jpg","altText":"Modeliks Guide: Understand TAM SAM SOM meaning to measure startup market potential accurately and effectively."}},"seo":{"metaDesc":"Understand TAM SAM SOM meaning and how these metrics can guide your strategy. Perfect for startups looking to size their market accurately."},"modified":"2024-06-17T13:16:16","related":[{"id":"cG9zdDoxMTU0MQ==","title":"How Accountants Can Offer High-Margin Advisory Services","content":"\nThe accounting profession is shifting. Compliance and bookkeeping remain essential, but today’s clients expect more. They want guidance on how to run their business smarter, manage cash flow, and plan for the future.
\n\n\n\nAccording to a CPA.com survey:
\n\n\n\nThis means the demand is already there. The opportunity for accounting firms is clear: move beyond bookkeeping into high-margin advisory services.
\n\n\n\nFor most small and mid-sized firms, the hesitation is simple:
❌ Limited staff time
❌ No standardized tools for forecasting & reporting
❌ Concern about overcomplicating workflows
The good news? Advisory can be delivered at scale, without adding headcount or creating inefficiencies — if you have the right system.
\n\n\n\nModeliks helps accountants transform their existing relationships into advisory partnerships by automating the heavy lifting.
\n\n\n\nHere’s how it works in practice:
\n\n\n\n1️⃣ Connect QuickBooks in Minutes
Sync client actuals directly — no messy spreadsheets or manual imports.
2️⃣ Build Budgets & Automated Financials
Instantly generate a forward-looking P&L, Balance Sheet, and Cash Flow statement, tailored to each client.
3️⃣ Deliver Dashboards & Variance Analysis
Clients see Actual vs. Plan vs. Previous Periods. You provide insight into why numbers moved — without building reports from scratch each month.
Firms using Modeliks see:
✅ New revenue streams by offering planning & reporting as premium packages
✅ Higher client retention thanks to consistent value beyond compliance
✅ No extra headcount required, since processes are automated
✅ Improved positioning as trusted advisors, not just bookkeepers
As one accountant put it:
\n\n\n\n\n\n\n\n\n“Our clients can now make confident decisions. For us it’s a game-changer — we finally sell insight, not just compliance.”
\n
Client expectations are rising. Competitors are moving into advisory. Technology makes it easier than ever to scale.
\n\n\n\nIf you’re an accountant or firm owner, now is the time to position your practice for the next decade. Advisory services are not just an add-on — they’re the future of accounting.
\n\n\n\n📽️ Watch the full video playbook here: https://www.youtube.com/watch?v=UlQEwnWOdKQ.
🌐 Explore how Modeliks can help you launch advisory services in under an hour -> HERE.
📩 Or reach out to us directly to explore how Modeliks can be tailored for your firm.
\n\n\n\nEnjoy Modeliks! We know we are!
\n\n\n\nAuthor:
Modeliks Team
Running a professional services business is demanding. Whether you’re a founder, consultant, accountant, or finance leader, the challenges are similar:
\n\n\n\nThe truth? Many services firms outgrow spreadsheets faster than they realize. A project-based business requires a planning and reporting framework that adapts as you grow – not one that breaks every time a new client, project, or team member comes onboard.
\n\n\n\nThat’s where having a structured financial planning and reporting system becomes a game-changer.
\n\n\n\nThis strategic framework is designed for:
\n\n\n\nIf you run a project-based business, use timesheets, or manage multiple clients, this playbook is for you.
\n\n\n\nProfessional services firms often face profitability challenges because margins are tied to capacity, efficiency, and client mix. Here’s where the right planning approach makes a difference:
\n\n\n\nEach project has its own revenue, costs, and resources. Without project-level visibility, it’s impossible to know which work is actually profitable.
\n\n\n\nIt’s not enough to create a yearly budget. Monthly actuals vs. plan reporting helps you quickly see where projects are off track and adjust before problems snowball.
\n\n\n\nWhat happens if a big client leaves? Or if you add two more consultants next quarter? Scenario planning gives you the confidence to make tough decisions with numbers to back them up.
\n\n\n\nEmployee utilization is the heartbeat of a services firm. By linking financial forecasts to billable hours, staffing, and client demand, you can identify bottlenecks and prevent costly underutilization.
\n\n\n\nAt Modeliks, we’ve built a platform that turns these best practices into a structured, repeatable process.
\n\n\n\nWith Modeliks, you can:
\n\n\n\nMost firms wait until they have 100+ employees to rethink planning. But the truth is, dimensional planning and reporting matters at 20 employees, as much as at 200.
\n\n\n\nThe earlier you set up a scalable framework, the faster you can:
\n\n\n\nGrowing a professional services business isn’t just about winning more clients — it’s about building a system that lets you manage projects, measure performance, and grow profitably.
\n\n\n\nThat’s what this playbook is about — and why we built Modeliks.
\n\n\n\n👉 If you want to see how Modeliks can help you manage and grow your services firm, watch the full video walkthrough here.
\n\n\n\n📩 Or reach out to us directly to explore how Modeliks can be tailored for your firm.
\n\n\n\nEnjoy Modeliks! We know we are!
\n\n\n\nAuthor:
Modeliks Team
Today we released a massive new update of Modeliks. A multidimensional Modeliks 2.0. I am both happy and sad to see Modeliks grow up. I liked baby Modeliks. He was cute and a little clumsy. Now, we created a beast.
\n\n\n\nWe listened to your feedback and made Modeliks by far the best financial planning and reporting tool for SMEs. Alright, I might be a bit subjective, but here is what’s new:
\n\n\n\nAnd there is a lot more to come in the next few months. Stay tuned for new features, and in the mean-time, plan, manage and grow your business with Modeliks 2.0.
\n\n\n\nLet’s recap. Now you can:
\n\n\n\nEnjoy Modeliks 2.0! We know we are!
\n\n\n\nAuthor:
Modeliks Team