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In the fast-paced world of business, knowledge is power. Understanding why market research is important is essential for any business aiming to succeed in a competitive environment. Market research is fundamental for understanding your business landscape, offering crucial insights into consumer behaviors, preferences, and trends. It equips businesses with the intelligence to make informed decisions, enhance product offerings, and craft targeted marketing strategies. Emphasizing its importance ensures your efforts are data-driven, maximizing efficiency and effectiveness. Let’s delve into the essence of market research and explore the fundamental methods that every savvy business should utilize.

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Validating Business Ideas Through Research

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Market research validates your business ideas by testing them against the realities of the market. It considers potential customer reactions and evaluates the feasibility of concepts before significant investments are made. This process reduces risk and increases the likelihood of a business’s success, underlining its importance in any entrepreneurial venture.

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Navigating the Competitive Landscape

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Understanding your competition is a crucial aspect of market research. It involves analyzing competitors’ strengths and weaknesses and identifying gaps in the market. This information allows businesses to develop unique selling propositions and position themselves strategically in a crowded marketplace.

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Primary and Secondary Market Research

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Market research methods are broadly categorized into two types: primary and secondary. Each serves distinct purposes and, when used together, provides a comprehensive understanding of the market.

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Primary Research: Capturing Direct Insights

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Primary market research is your direct line to the consumer’s thoughts and preferences. This method involves gathering new, firsthand data tailored specifically to your strategic needs.

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Key Techniques:

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Pros:

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Cons:

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Secondary Research: Leveraging Existing Data

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Secondary market research involves analyzing data that others have already collected. This can include industry reports, academic research, or any other previously gathered data relevant to your market.

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Key Sources:

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Pros:

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Cons:

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Combining Methods for Robust Insights

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The smartest approach involves a blend of both primary and secondary methods. Start with secondary research to paint a broad picture of your industry and identify existing gaps. Then, deploy primary research techniques to delve into specific areas critical to your strategic questions. This blended approach ensures a robust foundation for making informed business decisions.

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Strategic Implementation: From Research to Action

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Market research informs your marketing efforts, ensuring that they resonate with the target audience. It helps pinpoint the most effective channels and craft messages that speak directly to potential customers’ needs and preferences. This strategic approach not only increases engagement but also improves return on investment.

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Smart Resource Allocation

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Market research guides where to allocate resources by revealing which areas of your business promise the most growth and profitability. It helps set realistic targets and refine product lines or services based on customer feedback, ensuring efforts are not wasted on less fruitful ventures.

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Building Trust with Investors

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When approaching investors, market research backs up your business plan with concrete data. It demonstrates a deep understanding of the market dynamics, customer base, and competitive landscape, which builds credibility and trust with potential investors.

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Staying Relevant and Competitive

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Market research is not a one-time task but a continuous process that keeps your business aligned with market trends and changing customer preferences. Regularly engaging in research and analysis enables businesses to adapt and evolve, maintaining a competitive edge.

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Transform Market Insights into Strategic Action with Modeliks

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Ready to turn market research into effective business strategies? Modeliks equips you with the essential tools to craft detailed business plans, compelling pitch decks, and comprehensive financial forecasts based on your market research findings. Leverage our guided financial planning tools to refine your strategies and ensure your business remains competitive in a rapidly evolving market.

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Discover how Modeliks can help you seamlessly integrate market insights into your business planning and execution. Explore Modeliks and elevate your business strategy today!

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In conclusion, market research is not just about collecting data—it’s about transforming that data into an actionable strategy that drives business success. Understanding and applying the right market research methods ensures that your business decisions are informed, effective, and strategically sound.

\n","slug":"why-is-market-research-important","date":"2024-04-29T10:41:25","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"}]},"mainCategory":{"mainCategory":["business-plans"],"videoHeader":null},"tags":{"nodes":[{"name":"competitor analysis"},{"name":"market analysis"}]},"featuredImage":{"node":{"id":"cG9zdDoyMjAz","sourceUrl":"/images/cms/Why-Is-Market-Research-Important-What-Are-Its-Key-Methods.jpg","altText":"Modeliks guide explaining why market research is vital for strategic business planning and informed decision-making."}},"seo":{"metaDesc":"Discover Why Market Research Is Important For Your Business Success. Consumer Behaviors, Trends, & Insights to Make Informed Decisions."},"modified":"2024-04-29T10:41:25","related":[{"id":"cG9zdDoxMjA4NQ==","title":"Driver-Based Financial Planning for Restaurants: Why Table-Turns Matter","content":"\n

Why Restaurant Profit Margins Are So Tight?

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Running a restaurant is one of the most rewarding and most challenging businesses out there. Dining rooms fill up every weekend, but behind the scenes, operators fight to control costs, forecast demand, and protect razor-thin margins.

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According to industry benchmarks, average restaurant net profit margins range from just 3% to 6% for full-service establishments, while quick-service restaurants may perform slightly better. Small improvements in efficiency or revenue drivers can be the difference between struggling and thriving.

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That’s why driver-based financial planning is becoming essential for restaurant owners, accountants, and consultants. Instead of relying on static spreadsheets or simple revenue projections, it ties operational drivers directly to financial outcomes — giving decision-makers more clarity and control.

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What Is Driver-Based Planning?

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Driver-based planning connects the key operational levers of your restaurant (the “drivers”) with your financial statements and forecasts.

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Instead of saying “we’ll grow revenue by 10%”, you ask:

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By building financial models around these real-world inputs, you create forecasts that are more accurate, more dynamic, and easier to explain.

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Key Drivers Every Restaurant Should Track

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1. Table-Turns

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Table-turns measure how many times a table is occupied during a meal service.

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👉 Increasing table-turns by even 0.2 per service can significantly lift revenue without adding more seats.

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2. Average Check Size

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Your average check is simply:
Total revenue ÷ Number of covers served

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Upselling, smart menu engineering, and bundles can lift check size by 10–15% – directly boosting top-line revenue.

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3. Food Cost % and Waste Control

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Food costs typically range between 25%–35% of revenue depending on concept. Tracking recipe yields, supplier prices, and waste levels helps protect gross margins. Even a 1–2% reduction in waste can translate into meaningful profit improvements.

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4. Labor Costs and Utilization

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Labor is often the single largest controllable cost in restaurants – commonly 25%-35% of revenue. By modeling staffing against expected covers and dayparts, owners can avoid overstaffing during quiet hours and understaffing during peak times.

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Why Driver-Based Planning Matters

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When restaurants model table-turns, average check size, food cost %, and labor as part of their financial forecasts, they get:

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Example:
A small 80-seat restaurant increases average check size by 5% (from $25 to $26.25) and improves table-turns from 3.0 to 3.2 per service. Combined, that’s nearly a 10% uplift in revenue without expanding staff or space.

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How Modeliks Helps Restaurants

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Traditionally, building driver-based models requires complex spreadsheets and formulas. With Modeliks, restaurant owners and their advisors can:

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Modeliks removes spreadsheet chaos and helps restaurants move from guessing to planning.

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Conclusion

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Restaurants don’t live and die by revenue – they succeed or fail based on their drivers. By planning around table-turns, check size, food cost, and labor utilization, operators can make confident decisions and unlock profitability.

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With the right tools, each restaurant owner can turn complex financial planning into an actionable framework.

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👉 Want to see how driver-based planning works in practice?
Start your 15-day free trial, choose a plan, or contact us on: contact@modeliks.com for a demo session.

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Enjoy Modeliks! We know we are!

\n\n\n\n

Author:
Modeliks Team

\n","slug":"driver-based-financial-planning-restaurants","date":"2025-09-29T08:31:17","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"},{"id":"dGVybToxNA==","name":"Financial Forecast"},{"id":"dGVybTozNQ==","name":"News"},{"id":"dGVybTozNA==","name":"Partners"},{"id":"dGVybToxMg==","name":"Pitch Decks"},{"id":"dGVybToxMw==","name":"Reports & Dashboards"}]},"mainCategory":{"mainCategory":["financial-forecast"],"videoHeader":null},"tags":{"nodes":[{"name":"budgeting and forecasting"},{"name":"business planning"},{"name":"Financial analysis"},{"name":"financial forecasting"},{"name":"financial modeling"},{"name":"financial planning"},{"name":"financial reporting"},{"name":"market analysis"},{"name":"modeliks"},{"name":"quickbooks"}]},"featuredImage":{"node":{"id":"cG9zdDoxMjA4Ng==","sourceUrl":"/images/cms/getty-images-q14onzK8wEg-unsplash.jpg","altText":"Driver-based financial planning for restaurants"}},"seo":{"metaDesc":"Discover how driver-based financial planning helps restaurants boost profitability. Learn why table-turns, average check size, food cost, and labor planning matter."},"modified":"2025-09-29T08:31:20","related":null},{"id":"cG9zdDoxMTU0MQ==","title":"How Accountants Can Offer High-Margin Advisory Services","content":"\n

Why Advisory Services Matter for Accounting Firms

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The accounting profession is shifting. Compliance and bookkeeping remain essential, but today’s clients expect more. They want guidance on how to run their business smarter, manage cash flow, and plan for the future.

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According to a CPA.com survey:

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This means the demand is already there. The opportunity for accounting firms is clear: move beyond bookkeeping into high-margin advisory services.

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The Challenge: Scaling Advisory Without Burning Out

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For most small and mid-sized firms, the hesitation is simple:
❌ Limited staff time
❌ No standardized tools for forecasting & reporting
❌ Concern about overcomplicating workflows

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The good news? Advisory can be delivered at scale, without adding headcount or creating inefficiencies — if you have the right system.

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The Solution: Modeliks for Advisory Services

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Modeliks helps accountants transform their existing relationships into advisory partnerships by automating the heavy lifting.

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Here’s how it works in practice:

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1️⃣ Connect QuickBooks in Minutes
Sync client actuals directly — no messy spreadsheets or manual imports.

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2️⃣ Build Budgets & Automated Financials
Instantly generate a forward-looking P&L, Balance Sheet, and Cash Flow statement, tailored to each client.

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3️⃣ Deliver Dashboards & Variance Analysis
Clients see Actual vs. Plan vs. Previous Periods. You provide insight into why numbers moved — without building reports from scratch each month.

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The Impact for Accounting Firms

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Firms using Modeliks see:
New revenue streams by offering planning & reporting as premium packages
Higher client retention thanks to consistent value beyond compliance
No extra headcount required, since processes are automated
Improved positioning as trusted advisors, not just bookkeepers

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As one accountant put it:

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“Our clients can now make confident decisions. For us it’s a game-changer — we finally sell insight, not just compliance.”

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Why Now Is the Time

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Client expectations are rising. Competitors are moving into advisory. Technology makes it easier than ever to scale.

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If you’re an accountant or firm owner, now is the time to position your practice for the next decade. Advisory services are not just an add-on — they’re the future of accounting.

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Next Steps

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📽️ Watch the full video playbook here: https://www.youtube.com/watch?v=UlQEwnWOdKQ.
🌐 Explore how Modeliks can help you launch advisory services in under an hour -> HERE.

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📩 Or reach out to us directly to explore how Modeliks can be tailored for your firm.

\n\n\n\n

Enjoy Modeliks! We know we are!

\n\n\n\n

Author:
Modeliks Team

\n","slug":"high-margin-advisory-services-accountants","date":"2025-09-02T08:30:06","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"},{"id":"dGVybToxNA==","name":"Financial Forecast"},{"id":"dGVybTozNQ==","name":"News"},{"id":"dGVybTozNA==","name":"Partners"},{"id":"dGVybToxMg==","name":"Pitch Decks"},{"id":"dGVybToxMw==","name":"Reports & Dashboards"}]},"mainCategory":{"mainCategory":["financial-forecast"],"videoHeader":"https://www.youtube.com/watch?v=UlQEwnWOdKQ"},"tags":{"nodes":[{"name":"accounting advisory services growth"},{"name":"budgeting and forecasting"},{"name":"business planning"},{"name":"consulting firm profitability strategies"},{"name":"Financial analysis"},{"name":"financial forecasting"},{"name":"financial modeling"},{"name":"financial planning"},{"name":"financial planning for professional services firms"},{"name":"financial reporting"}]},"featuredImage":{"node":{"id":"cG9zdDoxMTU0Mg==","sourceUrl":"/images/cms/Screenshot-2025-09-02-at-10.27.59.png","altText":"How to offer Advisory Services at High Margin?"}},"seo":{"metaDesc":"Learn how accounting firms can add high-margin advisory services without extra headcount. Discover how Modeliks helps accountants deliver financial planning, reporting, and dashboards that clients will pay more for."},"modified":"2025-09-02T08:30:10","related":null},{"id":"cG9zdDoxMTQ4Mw==","title":"How to Manage & Grow Your Professional Services Business: A Strategic Playbook","content":"\n

Running a professional services business is demanding. Whether you’re a founder, consultant, accountant, or finance leader, the challenges are similar:

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The truth? Many services firms outgrow spreadsheets faster than they realize. A project-based business requires a planning and reporting framework that adapts as you grow – not one that breaks every time a new client, project, or team member comes onboard.

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That’s where having a structured financial planning and reporting system becomes a game-changer.

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Who is This Playbook For?

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This strategic framework is designed for:

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If you run a project-based business, use timesheets, or manage multiple clients, this playbook is for you.

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How to Grow Profitability in Professional Services

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Professional services firms often face profitability challenges because margins are tied to capacity, efficiency, and client mix. Here’s where the right planning approach makes a difference:

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1. Plan by Project (Not Just Company-Level)

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Each project has its own revenue, costs, and resources. Without project-level visibility, it’s impossible to know which work is actually profitable.

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2. Track Actuals vs. Plan

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It’s not enough to create a yearly budget. Monthly actuals vs. plan reporting helps you quickly see where projects are off track and adjust before problems snowball.

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3. Build Scenarios

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What happens if a big client leaves? Or if you add two more consultants next quarter? Scenario planning gives you the confidence to make tough decisions with numbers to back them up.

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4. Monitor Utilization & Capacity

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Employee utilization is the heartbeat of a services firm. By linking financial forecasts to billable hours, staffing, and client demand, you can identify bottlenecks and prevent costly underutilization.

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How Modeliks Helps

\n\n\n\n

At Modeliks, we’ve built a platform that turns these best practices into a structured, repeatable process.

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With Modeliks, you can:

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Why This Matters Now

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Most firms wait until they have 100+ employees to rethink planning. But the truth is, dimensional planning and reporting matters at 20 employees, as much as at 200.

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The earlier you set up a scalable framework, the faster you can:

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Key Takeaway

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Growing a professional services business isn’t just about winning more clients — it’s about building a system that lets you manage projects, measure performance, and grow profitably.

\n\n\n\n

That’s what this playbook is about — and why we built Modeliks.

\n\n\n\n

👉 If you want to see how Modeliks can help you manage and grow your services firm, watch the full video walkthrough here.

\n\n\n\n

📩 Or reach out to us directly to explore how Modeliks can be tailored for your firm.

\n\n\n\n

Enjoy Modeliks! We know we are!

\n\n\n\n

Author:
Modeliks Team

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