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The SaaS industry is known for its rapid growth and high-profit potential, but balancing these goals can be challenging. To help navigate this complex landscape, the Rule of 40 has emerged as a critical metric for evaluating SaaS companies’ financial health. This rule combines revenue growth rate and profit margin into a single, easy-to-understand percentage, providing a clear benchmark for success. In this article, we will delve into what the Rule of 40 is, how to calculate it, and why it is essential for SaaS businesses aiming to thrive in a competitive market.

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Understanding the Rule of 40 SaaS

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In SaaS (Software as a Service) companies, the Rule of 40 is crucial to balancing growth and profitability. It suggests a SaaS company’s combined revenue growth rate and profit margin should be at least 40%. With this metric, companies can determine whether they are financially healthy and sustainable by balancing rapid growth with profitability. It provides a quick glimpse into a company’s financial health and investment potential.

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By understanding and applying the Rule of 40, SaaS businesses can make more informed decisions to optimize their performance and appeal to investors.

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Why it Matters

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The Rule of 40 is vital because it provides a holistic view of a business’s financial health. A company that meets or exceeds this threshold is considered attractive for investors, as it balances aggressive growth and efficient operations. For SaaS companies, it acts as a strategic checkpoint to ensure they are not growing at the expense of profitability.

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How to Calculate the Rule of 40

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Revenue Growth Rate

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First, determine your revenue growth rate over a specific period, typically year-over-year.

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Formula: Revenue Growth Rate (%) = (Current Period Revenue − Previous Period Revenue / Previous Period Revenue) × 100

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Profit Margin

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Next, calculate your profit margin as a percentage.

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Formula: Profit Margin (%) = (Net Profit / Total Revenue) × 100

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Combining the Metrics

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Add the two percentages together to get the Rule of 40 score.

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Formula: Rule of 40 Score = Revenue Growth Rate + Profit Margin

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Example Calculation

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Let’s say your SaaS company has the following financial metrics for the current year:

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Step 1: Calculate Revenue Growth Rate

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Revenue Growth Rate (%) = (10,000,000 − 8,000,000 / 8,000,000) × 100 = 25%

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Step 2: Calculate Profit Margin

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Profit Margin (%) = (1,000,000 / 10,000,000) × 100 = 10%

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Step 3: Combine the Metrics

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Rule of 40 Score = 25% + 10% = 35%

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With a Rule of 40 score of 35%, your company is slightly below the desired 40% threshold, indicating room for improvement.

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The Weighted Rule of 40

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For a more nuanced view, you can use the Weighted Rule of 40, which assigns different weights to revenue growth and profit margin.

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How to Calculate the Weighted Rule of 40

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Step 1: Assign Weights

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Decide the weights for Revenue Growth Rate and Profit Margin. These should sum up to 100%. For example, you might assign 70% to growth and 30% to profit.

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Step 2: Calculate Weighted Contributions

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Weighted Revenue Growth Rate = Revenue Growth Rate × Weight

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Weighted Profit Margin = Profit Margin × Weight

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Step 3: Sum the Weighted Contributions

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Weighted Rule of 40 Score = Weighted Revenue Growth Rate + Weighted Profit Margin

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Example Calculation

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Using the previous example and assigning a weight of 70% to revenue growth and 30% to profit margin:

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Step 1: Calculate Revenue Growth Rate

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Revenue Growth Rate (%) = 25%

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Step 2: Calculate Profit Margin

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Profit Margin (%) = 10%

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Step 3: Assign Weights

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Revenue Growth Rate Weight = 70% (0.70)

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Step 4: Calculate Weighted Contributions Weighted Revenue Growth Rate = 25% × 0.70 = 17.5%

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Weighted Profit Margin = 10% × 0.30 = 3%

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Step 5: Sum the Weighted Contributions Weighted Rule of 40 Score = 17.5% + 3% = 20.5%

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With a Weighted Rule of 40 score of 20.5%, your company might need to adjust its strategy to improve either growth or profitability to reach a healthy balance.

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Strategic Insights from the Rule of 40

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Evaluating Financial Health

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The Rule of 40 helps SaaS companies evaluate their financial health and identify areas needing attention. A score below 40% suggests the need to improve either growth or profitability.

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Investment Attractiveness

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For investors, a Rule of 40 score of 40% or higher indicates a company with balanced growth and profitability, making it a more attractive investment opportunity.

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Strategic Adjustments

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SaaS companies can use the Rule of 40 to make strategic adjustments. If the score is low, companies might need to focus on cost reduction, process optimization, or revenue stream improvement.

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Long-term Planning

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The Rule of 40 is also a valuable tool for long-term planning. It helps companies decide when to focus on growth and when to shift towards profitability, ensuring sustainable development over time.

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The Rule of 40 is an essential metric for SaaS companies, providing a clear and straightforward way to balance growth and profitability. By regularly calculating and analyzing this metric, SaaS businesses can make informed decisions, optimize their operations, and enhance their attractiveness to investors.

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Ready to optimize your SaaS business strategy? Start tracking your financial metrics and making data-driven decisions with Modeliks. Sign up today for a free trial and take your SaaS company to the next level.

\n","slug":"rule-of-40-saas","date":"2024-07-02T10:35:34","categories":{"nodes":[{"id":"dGVybToxNA==","name":"Financial Forecast"}]},"mainCategory":{"mainCategory":["financial-forecast"],"videoHeader":null},"tags":{"nodes":[{"name":"business planning"},{"name":"financial reporting"}]},"featuredImage":{"node":{"id":"cG9zdDoyNDM3","sourceUrl":"/images/cms/Rule-of-40-SaaS-What-Is-It-and-How-to-Calculate-It.jpg","altText":"Modeliks Guide to calculating the Rule of 40 SaaS, ensuring your company meets key financial benchmarks."}},"seo":{"metaDesc":"Rule of 40 SaaS, master it to balance growth and profitability in your company. Learn how to calculate it effectively with Modeliks."},"modified":"2024-07-02T10:35:35","related":[{"id":"cG9zdDoxMTU0MQ==","title":"How Accountants Can Offer High-Margin Advisory Services","content":"\n

Why Advisory Services Matter for Accounting Firms

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The accounting profession is shifting. Compliance and bookkeeping remain essential, but today’s clients expect more. They want guidance on how to run their business smarter, manage cash flow, and plan for the future.

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According to a CPA.com survey:

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This means the demand is already there. The opportunity for accounting firms is clear: move beyond bookkeeping into high-margin advisory services.

\n\n\n\n
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The Challenge: Scaling Advisory Without Burning Out

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For most small and mid-sized firms, the hesitation is simple:
❌ Limited staff time
❌ No standardized tools for forecasting & reporting
❌ Concern about overcomplicating workflows

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The good news? Advisory can be delivered at scale, without adding headcount or creating inefficiencies — if you have the right system.

\n\n\n\n
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The Solution: Modeliks for Advisory Services

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Modeliks helps accountants transform their existing relationships into advisory partnerships by automating the heavy lifting.

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Here’s how it works in practice:

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1️⃣ Connect QuickBooks in Minutes
Sync client actuals directly — no messy spreadsheets or manual imports.

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2️⃣ Build Budgets & Automated Financials
Instantly generate a forward-looking P&L, Balance Sheet, and Cash Flow statement, tailored to each client.

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3️⃣ Deliver Dashboards & Variance Analysis
Clients see Actual vs. Plan vs. Previous Periods. You provide insight into why numbers moved — without building reports from scratch each month.

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The Impact for Accounting Firms

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Firms using Modeliks see:
New revenue streams by offering planning & reporting as premium packages
Higher client retention thanks to consistent value beyond compliance
No extra headcount required, since processes are automated
Improved positioning as trusted advisors, not just bookkeepers

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As one accountant put it:

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\n

“Our clients can now make confident decisions. For us it’s a game-changer — we finally sell insight, not just compliance.”

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Why Now Is the Time

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Client expectations are rising. Competitors are moving into advisory. Technology makes it easier than ever to scale.

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If you’re an accountant or firm owner, now is the time to position your practice for the next decade. Advisory services are not just an add-on — they’re the future of accounting.

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Next Steps

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📽️ Watch the full video playbook here: https://www.youtube.com/watch?v=UlQEwnWOdKQ.
🌐 Explore how Modeliks can help you launch advisory services in under an hour -> HERE.

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📩 Or reach out to us directly to explore how Modeliks can be tailored for your firm.

\n\n\n\n

Enjoy Modeliks! We know we are!

\n\n\n\n

Author:
Modeliks Team

\n","slug":"high-margin-advisory-services-accountants","date":"2025-09-02T08:30:06","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"},{"id":"dGVybToxNA==","name":"Financial Forecast"},{"id":"dGVybTozNQ==","name":"News"},{"id":"dGVybTozNA==","name":"Partners"},{"id":"dGVybToxMg==","name":"Pitch Decks"},{"id":"dGVybToxMw==","name":"Reports & Dashboards"}]},"mainCategory":{"mainCategory":["financial-forecast"],"videoHeader":"https://www.youtube.com/watch?v=UlQEwnWOdKQ"},"tags":{"nodes":[{"name":"accounting advisory services growth"},{"name":"budgeting and forecasting"},{"name":"business planning"},{"name":"consulting firm profitability strategies"},{"name":"Financial analysis"},{"name":"financial forecasting"},{"name":"financial modeling"},{"name":"financial planning"},{"name":"financial planning for professional services firms"},{"name":"financial reporting"}]},"featuredImage":{"node":{"id":"cG9zdDoxMTU0Mg==","sourceUrl":"/images/cms/Screenshot-2025-09-02-at-10.27.59.png","altText":"How to offer Advisory Services at High Margin?"}},"seo":{"metaDesc":"Learn how accounting firms can add high-margin advisory services without extra headcount. Discover how Modeliks helps accountants deliver financial planning, reporting, and dashboards that clients will pay more for."},"modified":"2025-09-02T08:30:10","related":null},{"id":"cG9zdDoxMTQ4Mw==","title":"How to Manage & Grow Your Professional Services Business: A Strategic Playbook","content":"\n

Running a professional services business is demanding. Whether you’re a founder, consultant, accountant, or finance leader, the challenges are similar:

\n\n\n\n\n\n\n\n

The truth? Many services firms outgrow spreadsheets faster than they realize. A project-based business requires a planning and reporting framework that adapts as you grow – not one that breaks every time a new client, project, or team member comes onboard.

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That’s where having a structured financial planning and reporting system becomes a game-changer.

\n\n\n\n
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Who is This Playbook For?

\n\n\n\n

This strategic framework is designed for:

\n\n\n\n\n\n\n\n

If you run a project-based business, use timesheets, or manage multiple clients, this playbook is for you.

\n\n\n\n
\n\n\n\n

How to Grow Profitability in Professional Services

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Professional services firms often face profitability challenges because margins are tied to capacity, efficiency, and client mix. Here’s where the right planning approach makes a difference:

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1. Plan by Project (Not Just Company-Level)

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Each project has its own revenue, costs, and resources. Without project-level visibility, it’s impossible to know which work is actually profitable.

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2. Track Actuals vs. Plan

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It’s not enough to create a yearly budget. Monthly actuals vs. plan reporting helps you quickly see where projects are off track and adjust before problems snowball.

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3. Build Scenarios

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What happens if a big client leaves? Or if you add two more consultants next quarter? Scenario planning gives you the confidence to make tough decisions with numbers to back them up.

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4. Monitor Utilization & Capacity

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Employee utilization is the heartbeat of a services firm. By linking financial forecasts to billable hours, staffing, and client demand, you can identify bottlenecks and prevent costly underutilization.

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How Modeliks Helps

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At Modeliks, we’ve built a platform that turns these best practices into a structured, repeatable process.

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With Modeliks, you can:

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Why This Matters Now

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Most firms wait until they have 100+ employees to rethink planning. But the truth is, dimensional planning and reporting matters at 20 employees, as much as at 200.

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The earlier you set up a scalable framework, the faster you can:

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Key Takeaway

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Growing a professional services business isn’t just about winning more clients — it’s about building a system that lets you manage projects, measure performance, and grow profitably.

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That’s what this playbook is about — and why we built Modeliks.

\n\n\n\n

👉 If you want to see how Modeliks can help you manage and grow your services firm, watch the full video walkthrough here.

\n\n\n\n

📩 Or reach out to us directly to explore how Modeliks can be tailored for your firm.

\n\n\n\n

Enjoy Modeliks! We know we are!

\n\n\n\n

Author:
Modeliks Team

\n","slug":"financial-planning-for-professional-services","date":"2025-09-01T11:47:08","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"},{"id":"dGVybToxNA==","name":"Financial Forecast"},{"id":"dGVybTozNQ==","name":"News"},{"id":"dGVybTozNA==","name":"Partners"},{"id":"dGVybToxMg==","name":"Pitch Decks"},{"id":"dGVybToxMw==","name":"Reports & Dashboards"}]},"mainCategory":{"mainCategory":["financial-forecast"],"videoHeader":"https://www.youtube.com/watch?v=E87pBDPZzPc"},"tags":{"nodes":[{"name":"accounting advisory services growth"},{"name":"budgeting and forecasting"},{"name":"business planning"},{"name":"consulting firm profitability strategies"},{"name":"Financial analysis"},{"name":"financial forecasting"},{"name":"financial modeling"},{"name":"financial planning"},{"name":"financial planning for professional services firms"},{"name":"financial reporting"}]},"featuredImage":{"node":{"id":"cG9zdDoxMTQ4NA==","sourceUrl":"/images/cms/Screenshot-2025-09-01-at-13.39.02.png","altText":"Financial planning for professional services"}},"seo":{"metaDesc":"Discover how to manage and grow your professional services firm with project-based financial planning, reporting, and forecasting strategies."},"modified":"2025-09-01T11:47:11","related":null},{"id":"cG9zdDoxMDQyMA==","title":"Modeliks 2.0 is Live!","content":"\n

Today we released a massive new update of Modeliks.  A multidimensional Modeliks 2.0. I am both happy and sad to see Modeliks grow up. I liked baby Modeliks. He was cute and a little clumsy. Now, we created a beast.  

\n\n\n\n

We listened to your feedback and made Modeliks by far the best financial planning and reporting tool for SMEs. Alright, I might be a bit subjective, but here is what’s new:

\n\n\n\n
    \n
  1. Multi dimensional planning and reporting. This means that you can plan and track performance by organizational unit, whether that is business units, departments, geography, stores, projects. However your company is structured, you can have clear targets and track performance across your whole organization.
  2. \n\n\n\n
  3. Consolidation: if you plan on a business unit level, Modeliks will consolidate your financial plans upwords.
  4. \n\n\n\n
  5. Allocations: allocate costs from the head office down to the operating units. Why? Some costs are incurred in the head office, or regional offices, but should be allocated down to the operating units, in order to get a correct picture of profitability across the organization.
  6. \n\n\n\n
  7. Quickbooks integration. Connect Modeliks to your Quickbooks and have your planning and monthly reporting automated, error free and done in minutes.
  8. \n\n\n\n
  9. Account grouping. Group several accounts into one group account. For example, you can create a Utilities group account and make your Energy, heating, phone, internet, water accounts part of the utilities group. Why? Because when you plan, you don’t want to plan on every single small account that you have in your accounting system. It is too tedious and messy. So, group them logically, plan on groups, and make planning and reporting easy and useful.
  10. \n\n\n\n
  11. Initiative planning and evaluation. You have a new initiative in mind for your business? Create a business case and see how it will impact your business. If the numbers say it’s good, keep it. If not, drop it.  
  12. \n\n\n\n
  13. Monthly forecasting. Now you can forecast up to 3 years on monthly basis.
  14. \n\n\n\n
  15. Lastly. Speed. Modeliks is now 10 times faster than before.   
  16. \n
\n\n\n\n

And there is a lot more to come in the next few months. Stay tuned for new features, and in the mean-time, plan, manage and grow your business with Modeliks 2.0.

\n\n\n\n

Let’s recap. Now you can:

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    \n
  1. Build driver based financial models for any business
  2. \n\n\n\n
  3. Do it by department, business unit, geography, stores, projects
  4. \n\n\n\n
  5. Run scenarios and evaluate new initiatives
  6. \n\n\n\n
  7. Track actual performance vs budget, on every level in your organization. Especially easy with the Quickbooks integration
  8. \n\n\n\n
  9. Automate monthly investor and management reporting
  10. \n\n\n\n
  11. And write professional and detailed business plans with the help of our AI assistant.
  12. \n
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Enjoy Modeliks 2.0! We know we are!

\n\n\n\n

Author:
Modeliks Team

\n","slug":"modeliks-2-0-a-live","date":"2025-04-01T08:59:31","categories":{"nodes":[{"id":"dGVybToxMQ==","name":"Business Plans"},{"id":"dGVybToxNA==","name":"Financial Forecast"},{"id":"dGVybTozNQ==","name":"News"},{"id":"dGVybTozNA==","name":"Partners"},{"id":"dGVybToxMg==","name":"Pitch Decks"},{"id":"dGVybToxMw==","name":"Reports & Dashboards"}]},"mainCategory":{"mainCategory":["financial-forecast"],"videoHeader":"https://www.youtube.com/watch?v=-61deO4BkFg"},"tags":{"nodes":[{"name":"budgeting and forecasting"},{"name":"business planning"},{"name":"Financial analysis"},{"name":"financial forecasting"},{"name":"financial modeling"},{"name":"financial planning"},{"name":"financial reporting"},{"name":"market analysis"},{"name":"modeliks"},{"name":"quickbooks"}]},"featuredImage":{"node":{"id":"cG9zdDoxMDQyMg==","sourceUrl":"/images/cms/Modeliks-2.0-Post-image.png","altText":"Modeliks 2.0."}},"seo":{"metaDesc":"A massive new update of Modeliks is here. A multidimensional, Quickbooks integrated, faster than ever Modeliks 2.0. GROW your business, NOW!"},"modified":"2025-04-01T09:20:31","related":null}]}2:["$","$L8",null,{"post":"$9"}] 7:[["$","meta","0",{"name":"viewport","content":"width=device-width, initial-scale=1"}],["$","meta","1",{"charSet":"utf-8"}],["$","title","2",{"children":"Modeliks | Rule of 40 SaaS: What Is It & How to Calculate It?"}],["$","meta","3",{"name":"description","content":"Rule of 40 SaaS, master it to balance growth and profitability in your company. Learn how to calculate it effectively with Modeliks."}],["$","link","4",{"rel":"canonical","href":"https://www.modeliks.com/resources/financial-forecast/rule-of-40-saas"}],["$","meta","5",{"property":"og:title","content":"Modeliks | Rule of 40 SaaS: What Is It & How to Calculate It?"}],["$","meta","6",{"property":"og:description","content":"Rule of 40 SaaS, master it to balance growth and profitability in your company. Learn how to calculate it effectively with Modeliks."}],["$","meta","7",{"property":"og:url","content":"https://www.modeliks.com/resources/financial-forecast/rule-of-40-saas"}],["$","meta","8",{"property":"og:site_name","content":"Modeliks"}],["$","meta","9",{"property":"og:locale","content":"en_US"}],["$","meta","10",{"property":"og:type","content":"article"}],["$","meta","11",{"name":"twitter:card","content":"summary"}],["$","meta","12",{"name":"twitter:title","content":"Modeliks | Rule of 40 SaaS: What Is It & How to Calculate It?"}],["$","meta","13",{"name":"twitter:description","content":"Rule of 40 SaaS, master it to balance growth and profitability in your company. Learn how to calculate it effectively with Modeliks."}],["$","link","14",{"rel":"icon","href":"/favicon.ico","type":"image/x-icon","sizes":"16x16"}]] 1:null